Observed Signal · Jan 18, 2022 · Funding · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
AskNicely Raises $32M, Launches Frontline Success Platform
AskNicely, a customer experience software provider for service businesses, announced it raised $32 million in a Series B funding round led by Five Elms Capital. Existing investors Nexus Venture Partners and Blackbird also participated. Alongside the funding, the company launched its first Frontline Success Platform, designed to improve both employee and customer experience by providing frontline workers with feedback, coaching, and recognition. CEO Aaron Ward said traditional CX software overemphasizes data analysis while ignoring the staff who directly serve customers. Ryan Mandl, managing director at Five Elms Capital, joined AskNicely's board. The company, founded in 2014, said it plans to double headcount across its offices in Portland, Ore., Auckland, and Amsterdam. AskNicely's total funding now stands at $47.2 million, according to Crunchbase.
MarTech funding and product launch in the CX/VoC segment; relevant but not industry-shifting for AdTech.
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Key Takeaways & Evidence Grounding
- AskNicely raised $32 million in a Series B funding round led by Five Elms Capital.
- AskNicely launched its first Frontline Success Platform.
- Nexus Venture Partners and Blackbird participated in the funding round.
- Ryan Mandl of Five Elms Capital joined AskNicely's board.
- AskNicely's total funding reached $47.2 million.
Connected Companies & Entities
6 Entities mapped“The round was led by Five Elms Capital with participation from existing investors Nexus Venture Partners and Blackbird....”
“The round was led by Five Elms Capital with participation from existing investors Nexus Venture Partners and Blackbird....”
“AskNicely's total funding is now $47.2 million, according to Crunchbase....”
“The round was led by Five Elms Capital with participation from existing investors Nexus Venture Partners and Blackbird....”
“Brands like Uber and Airbnb have proven how customer feedback can be gamified for customer-facing staff....”
“Brands like Uber and Airbnb have proven how customer feedback can be gamified for customer-facing staff....”
Ontology Mapping & Concepts
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