Observed Signal · Sep 2, 2026 · Funding · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Archive Closes Funding Round for AI-Native Creator Marketing
Archive, an AI-native creator marketing platform, announced the close of a strategic funding round led by Jake and Logan Paul and Geoffrey Woo's Anti Fund and Florida Funders, with participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital, along with more than 50 technology and consumer-sector founders and executives. Creator advertising in the U.S. is now a $37 billion channel growing roughly four times faster than the broader media market. Archive provides social listening and insights alongside end-to-end creator campaign management, using AI to analyze short-form video, including disappearing content. Two of the largest AI labs now run their creator marketing on Archive, and more than 1,000 brands use the platform, including L'Oreal, DoorDash, and Pinterest. The company also closed two seven-figure enterprise deals with global consumer brands in recent months.
Funding round for an AI-native creator marketing platform with notable investors and AI lab clients signals growing importance of creator marketing in the AI sector, but deal size is undisclosed and impact is moderate.
Track Battery Ventures Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Archive closed a strategic funding round led by Anti Fund and Florida Funders.
- Participants included Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital.
- Two of the largest AI labs now run their creator marketing on Archive.
- More than 1,000 brands use Archive, including L'Oreal, DoorDash, and Pinterest.
- Archive recently closed two seven-figure enterprise deals with global consumer brands.
Connected Companies & Entities
9 Entities mapped“it also included participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital...”
“it also included participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital...”
“it also included participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital...”
“More than 1,000 brands run on Archive today, including L’Oreal, DoorDash, and Pinterest....”
“More than 1,000 brands run on Archive today, including L’Oreal, DoorDash, and Pinterest....”
“it also included participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital...”
“Anti Fund has invested in some of the fastest-growing AI companies, including OpenAI and Cognition....”
“Anti Fund has invested in some of the fastest-growing AI companies, including OpenAI and Cognition....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Marketers Embrace AI, Avoid AI for Media Buying
A Digiday survey of more than 100 marketers shows widespread adoption of AI for low-stakes tasks—data analysis and content creation—while few marketers trust AI to make media-buying decisions. Among marketers using AI for social campaigns, about two-thirds use it for data analysis, 57% for content creation, and only 32% to buy ad placements. The roundup also highlights agency M&A activity aimed at creator and youth marketing: Havas acquired Archrival (folding it into Havas Play) and Accenture Song bought creator-focused agency Whalar. LinkedIn is planning creator monetization tools in its 2027 fiscal year roadmap. Separately, OpenAI announced a data partnership with LiveRamp around LiveRamp’s conversion API hub and is reported to be in talks with NVIDIA about a very large Ohio data center. Disney promoted Brette Lipari to VP of advertising sales.
Agentio Secures $40M to Revolutionize Influencer Marketing
Agentio, an AI-native influencer marketing platform, announced a $40 million Series B funding round led by Forerunner Ventures. The company aims to streamline the creator economy by using AI to match brands with relevant YouTube creators, reducing manual outreach. CEO Arthur Leopold and CTO Jonathan Meyers described the goal of making creator partnerships as seamless as buying ads on Meta and Google, with plans to expand beyond YouTube to additional platforms. The funding will be used to grow headcount from 35 to over 100, accelerating product, engineering, and go-to-market efforts. Since its 2023 founding, Agentio has emphasized feedback-driven optimization to improve campaign performance. A cited example shows a creator partnership with Bilt Rewards arising from the platform, illustrating automatic discovery and activation of brand-creator opportunities.
TrueLayer Raises $27M Led by CDP Venture Capital
UK-based open banking payments fintech TrueLayer has secured a $27 million investment round led by Italy's CDP Venture Capital, with participation from new and existing investors. The company, backed by Stripe and Tiger Global, aims to strengthen its presence in Italy, where it already employs about 70 people in Milan. The funds will support further expansion and hiring through 2027. TrueLayer, founded in 2016 by Italians Francesco Simoneschi and Luca Martinetti, offers account-to-account payments as an alternative to card networks like Visa and Mastercard. The company has raised approximately $350 million in total.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.