Observed Signal · Jul 24, 2026 · Opinion · Source: The Drum · Impact: 1/5 · Sentiment: Positive
Altogether Now Praises Pal Studios’ Work for Ffern
Bayley McTaggart, founder and director of London agency Altogether Now, names agencies and creative leaders he admires in The Drum’s Agency Crushes series. He praises Pal Studios’ ads for Ffern for their tasteful execution, cites Uncommon as an agency whose work Altogether Now often wishes they'd made, and highlights Mother and Saatchi&Saatchi for admirable agency culture. McTaggart singles out Nils Leonard (founder of Uncommon) as a founder he'd like to meet and identifies Kory Marchisotto, president of Elf Brands, as a creative leader he'd like to collaborate with. The piece also describes Altogether Now’s agency identity and creative priorities.
Feature/opinion piece about agency creative work and culture; limited operational or technical impact on the wider AdTech/MarTech industry.
Track Mother Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Bayley McTaggart is founder and director of Altogether Now.
- Altogether Now praised Pal Studios’ ads created for Ffern.
- Altogether Now named Uncommon as an agency it often admires.
- Altogether Now cited Mother and Saatchi&Saatchi for agency culture it respects.
- Kory Marchisotto is president of Elf Brands and was named as a creative leader Altogether Now would like to collaborate with.
Connected Companies & Entities
1 Entity mapped“Mother and Saatchi&Saatchi are two agencies we look to that produce outstanding work....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Mooch Creative Praises Ogilvy's Enduring Relevance
Daniel Berry, director of Mooch Creative, answers The Drum’s Agency Crushes Q&A, naming agencies he admires and explaining why. Mooch Creative, an independent full-service digital marketing studio based outside Birmingham, highlights Ogilvy for maintaining long-term influence while evolving with the industry; BBH for producing timeless, culturally relevant work; and RBH for sustaining a curiosity-driven, collaborative culture while remaining commercially effective. Berry also cites an interest in speaking with Brian Collins (co-founder of Collins) and collaborating with Rory Sutherland for his behavioral-science-informed thinking. The piece doubles as a brief agency profile describing Mooch’s independent positioning, creative approach, and client-first culture.
We. Communications' Mike Sansom on Agency Crushes
Mike Sansom, director at We. Communications, gives a light, personality-driven profile of his agency for The Drum’s 'Summer of Agency Love' series. He describes We. Communications as purpose-driven, pragmatic and experienced in education, skills and social impact campaigns that prioritise audience outcomes over awards. Sansom names Mother as the agency he most admires for risky, entertaining work (citing Ikea as an example), praises Ogilvy for long-running, behavior-change campaigns like Dove's 'Real Beauty', and compliments Accenture Song's collaborative culture (a partner We. Communications works with). He also says he'd like to have a drink with BBH founder John Hegarty and collaborate with creative thinker Rory Sutherland.
MG Empower praises Wieden+Kennedy's creative nerve
An opinion/profile piece for The Drum’s 'Summer of Agency Love' features Maria Genovese, founder and president of MG Empower, naming the agencies and leaders that inspire her. Genovese cites Wieden+Kennedy for its independence and creative bravery, and Mother for a collaborative culture. She also mentions industry figures Sir Martin Sorrell and Nizan Guanaes and describes MG Empower as a global integrated marketing collective operating across more than 40 countries and 17 languages. The article is a personal agency profile rather than news of commercial or technical development.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.