Agency & Consultancy Market: Mooch Creative Praises Ogilvy's Enduring Relevance

Daniel Berry, director of Mooch Creative, answers The Drum’s Agency Crushes Q&A, naming agencies he admires and explaining why. Mooch Creative, an independent full-service digital marketing studio based outside Birmingham, highlights Ogilvy for maintaining long-term influence while evolving with the industry; BBH for producing timeless, culturally relevant work; and RBH for sustaining a curiosity-driven, collaborative culture while remaining commercially effective. Berry also cites an interest in speaking with Brian Collins (co-founder of Collins) and collaborating with Rory Sutherland for his behavioral-science-informed thinking. The piece doubles as a brief agency profile describing Mooch’s independent positioning, creative approach, and client-first culture.