Observed Signal · Jul 2, 2026 · Profile · Source: The Drum · Impact: 1/5 · Sentiment: Neutral
We. Communications' Mike Sansom on Agency Crushes
Mike Sansom, director at We. Communications, gives a light, personality-driven profile of his agency for The Drum’s 'Summer of Agency Love' series. He describes We. Communications as purpose-driven, pragmatic and experienced in education, skills and social impact campaigns that prioritise audience outcomes over awards. Sansom names Mother as the agency he most admires for risky, entertaining work (citing Ikea as an example), praises Ogilvy for long-running, behavior-change campaigns like Dove's 'Real Beauty', and compliments Accenture Song's collaborative culture (a partner We. Communications works with). He also says he'd like to have a drink with BBH founder John Hegarty and collaborate with creative thinker Rory Sutherland.
Lightweight agency profile/interview focused on personality and creative admiration; limited operational or market impact for the AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Mike Sansom is director at We. Communications.
- We. Communications specialises in campaigns across education, skills and social impact, emphasising audience impact and behaviour change.
- Sansom cites Mother as the agency he most admires for brave, entertainment-focused creative work (mentions Ikea as an example).
- He praises Ogilvy for award-winning, long-running campaigns that drive behaviour change, citing Dove's 'Real Beauty' as an example.
- Accenture Song is highlighted for a collaborative culture; We. Communications works with Accenture Song regularly.
Connected Companies & Entities
5 Entities mapped“Which agency do you most crush on? Mother. I think it makes really brave and distinct work that is a little different....”
“It is quite unconventional in its output (think Ikea, for example) and a lot of what it does is more focused around memorable entertainment....”
“Which agency most often makes you think, ‘I wish we’d made that’? I’m always quite impressed by Ogilvy....”
“Which agency’s culture do you admire most from afar? Accenture Song is super collaborative and seems to have nailed that rare balance of ser...”
“It constantly wins a lot of awards globally for engaging and innovative work... Dove ‘Real Beauty’ comes to mind – a really simple and clear...”
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