Observed Signal · Jun 24, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Alorica and Crescendo Partner on AI-Native CX
Alorica announced a strategic partnership with Crescendo to deliver Crescendo’s AI-native customer experience (CX) platform to Alorica’s current and prospective clients. The collaboration includes co-development of an AI-native center of excellence, joint market offerings for enterprise live-channel CX (voice and chat), and a license that allows Alorica to resell and deploy Crescendo’s platform. Crescendo customers will be able to augment their deployments with Alorica’s global workforce of 100,000+ employees across 16 countries. Alorica positions the deal as solving the operational challenge of running AI across live channels where human judgment, context, and seamless handoffs remain essential. Quotes in the release come from Max Schwendner (Co-CEO, Alorica) and Matt Price (CEO & Co-Founder, Crescendo).
Partnership helps operationalize AI across live voice and chat channels and combines an AI-native CX platform with a large global BPO workforce, which is commercially useful but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Alorica announced a strategic partnership with Crescendo to bring Crescendo’s AI-native CX platform to Alorica’s clients.
- The partnership includes co-development of an AI-native center of excellence and new enterprise live-channel CX market offerings.
- Alorica received a license to resell and deploy Crescendo’s AI-native CX Platform to enterprise customers.
- Crescendo customers gain access to Alorica’s human agent workforce of 100,000+ across 16 countries.
- Public quotes in the announcement were provided by Max Schwendner (Co-CEO of Alorica) and Matt Price (CEO and Co-Founder of Crescendo).
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Crescendo Launches AI-Native Customer Experience Platform
Crescendo announced the Crescendo Customer Experience Platform (CXP), an AI-native CX system that consolidates legacy categories (CCaaS, ticketing, workforce management, quality assurance, VoC and knowledge) into a single platform driven by specialized AI agents and an 'Agentic Foundation' operating layer. The platform emphasizes recursive self-improvement with human governance, rapid backend integrations and fast time-to-production (claims of integration in under 30 minutes and production in as little as 30 days). Crescendo cited production results including ~70% of issues resolved from day one, a drop in customer dissatisfaction from 5.8% to 0.68%, AI-handled volume growth of 600% year-over-year, and listed customers and recognitions such as Grindr, Headspace and a 2026 Newsweek AI Impact Award.
Atento and Cresta Form Hybrid Human‑AI CX Partnership
Atento and Cresta announced a multi-year strategic partnership to deliver hybrid human‑AI customer experience (CX) solutions. The agreement — described as an eight‑figure / multimillion‑dollar, multi‑year deal — will embed Cresta’s unified CX AI platform into Atento’s Atent.AI offering. The joint solution will combine AI agents, AI‑augmented human agents and enterprise conversation intelligence to automate routine interactions, provide real‑time assistance to human agents, and generate continuous insights from customer conversations. Atento will supply strategy, experience design, deployment and end‑to‑end management services while Cresta supplies the AI platform. The partnership aims to accelerate both companies’ expansion across the United States and Latin America and to operationalize unified, enterprise‑grade AI across BTO/CXM engagements.
Creatio Partners with ALKEMIA for AI-Native Transformation
Creatio announced a partnership with ALKEMIA to accelerate AI-native transformation across the Americas. ALKEMIA, an international technology consulting firm, will combine its expertise in agentic AI and no-code delivery with Creatio’s AI-native CRM and workflow platform to help customers scale intelligent automation, shorten time-to-value, and increase operational efficiency. ALKEMIA’s CEO Diego Valles highlighted the partner team’s decade-plus integration experience in the Creatio ecosystem, citing 80+ implementations and 25 years of combined enterprise-technology experience. Alex Donchuk, Senior VP Global Channels at Creatio, called the relationship a natural extension of many years of collaboration. Creatio is positioned as an AI-native CRM and workflow vendor and is noted to be recognised in Gartner and Forrester reports.
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