Observed Signal · Jul 2, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Creatio Partners with ALKEMIA for AI-Native Transformation
Creatio announced a partnership with ALKEMIA to accelerate AI-native transformation across the Americas. ALKEMIA, an international technology consulting firm, will combine its expertise in agentic AI and no-code delivery with Creatio’s AI-native CRM and workflow platform to help customers scale intelligent automation, shorten time-to-value, and increase operational efficiency. ALKEMIA’s CEO Diego Valles highlighted the partner team’s decade-plus integration experience in the Creatio ecosystem, citing 80+ implementations and 25 years of combined enterprise-technology experience. Alex Donchuk, Senior VP Global Channels at Creatio, called the relationship a natural extension of many years of collaboration. Creatio is positioned as an AI-native CRM and workflow vendor and is noted to be recognised in Gartner and Forrester reports.
Channel partnership between a CRM vendor and a consulting firm accelerates AI-native implementations and no-code automation for customers, but it is a vendor-level commercial expansion rather than a major platform policy or industry-wide shift.
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Key Takeaways & Evidence Grounding
- Creatio announced a partnership with ALKEMIA to accelerate AI-native transformation across the Americas.
- ALKEMIA will combine its expertise in agentic AI and no-code delivery with Creatio’s AI-native CRM and workflow platform.
- ALKEMIA’s leadership cites 80+ successful implementations and 25 years of combined enterprise-technology experience in the Creatio ecosystem.
- Alex Donchuk, Senior Vice President, Global Channels at Creatio, confirmed the partnership builds on a long-standing channel relationship of over ten years.
- Creatio is described as an AI-native CRM and workflow platform recognised in multiple Gartner and Forrester reports.
Connected Companies & Entities
3 Entities mapped“Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outs...”
“Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outs...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Creatio Appoints ai4process Exclusive India Partner
Creatio announced a partnership with ai4process Ltd in which ai4process becomes Creatio’s exclusive partner in India and will act as a global system integrator supporting customers across the UK and Europe. ai4process will leverage its expertise in AI-driven process optimization and intelligent automation to help organizations modernize customer operations, streamline business processes, and accelerate AI adoption using Creatio’s AI-native CRM and no-code workflow platform. The announcement includes quotes from Amit Agrawal, CEO of ai4process, and Alex Donchuk, Senior Vice President, Global Channels at Creatio. Creatio is described as an AI-native CRM and workflow vendor using an Unlimited Enterprise operating model and is noted as recognized in multiple Gartner and Forrester reports.
Creatio launches AI-native CRM release Creatio 10x
Creatio has released Creatio 10x, an AI-native CRM and workflow platform that combines AI agent creation, governance, and CRM capabilities. The release introduces two products — AI Twin for no-code personal agents and AI Studio for IT-led, enterprise-scale agent governance — and extends AI features across marketing, sales, and customer service workflows. Creatio emphasizes integrating AI agents into existing processes (rather than replacing them) and adds governance capabilities including monitoring, policy enforcement, Model Context Protocol (MCP) support, REST APIs, and an AI Command Center for tracking consumption and business value. The company positions CRM as a composable platform to reduce fragmented “Frankenstacks” of point solutions.
Creatio Quarterly Bookings Reach 255% of Prior Year
Creatio reported exceptional first-quarter FY27 results, delivering bookings at 255% of the prior year as enterprise adoption of AI accelerates. The AI-native CRM and workflow vendor says it supports thousands of organizations in more than 100 countries and has doubled its count of $1M+ ARR enterprise customers over the past year. Named customers include Nasdaq, MetLife, Colgate Palmolive, AMD and Howdens. Creatio credits growth to surging enterprise adoption of agentic AI, enterprises replacing legacy CRM stacks, and its Unlimited commercial offering. The company also announced a broad “10x” release featuring innovations such as an Enhanced AI Studio and AI Twin, and plans to expand its AI strategy, engineering, and go-to-market investments. Katherine Kostereva is quoted as CEO of Creatio.
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