Observed Signal · Jul 27, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Creatio Appoints ai4process Exclusive India Partner
Creatio announced a partnership with ai4process Ltd in which ai4process becomes Creatio’s exclusive partner in India and will act as a global system integrator supporting customers across the UK and Europe. ai4process will leverage its expertise in AI-driven process optimization and intelligent automation to help organizations modernize customer operations, streamline business processes, and accelerate AI adoption using Creatio’s AI-native CRM and no-code workflow platform. The announcement includes quotes from Amit Agrawal, CEO of ai4process, and Alex Donchuk, Senior Vice President, Global Channels at Creatio. Creatio is described as an AI-native CRM and workflow vendor using an Unlimited Enterprise operating model and is noted as recognized in multiple Gartner and Forrester reports.
Regional channel and system-integrator partnership that expands Creatio's go-to-market in India and strengthens implementation capacity in UK/Europe; useful to MarTech/B2B buyers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Creatio announced a partnership with ai4process Ltd.
- ai4process is named Creatio’s exclusive partner in India and will serve as a global system integrator.
- ai4process has a strong presence across the UK and Europe and will support global customers.
- Amit Agrawal is identified as CEO of ai4process Ltd and provided a statement on the partnership.
- Alex Donchuk is identified as Senior Vice President, Global Channels at Creatio and provided a statement welcoming ai4process.
Connected Companies & Entities
5 Entities mapped“Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outs...”
“Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outs...”
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
“Marketing Technology News:[MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio]...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Creatio Partners with ALKEMIA for AI-Native Transformation
Creatio announced a partnership with ALKEMIA to accelerate AI-native transformation across the Americas. ALKEMIA, an international technology consulting firm, will combine its expertise in agentic AI and no-code delivery with Creatio’s AI-native CRM and workflow platform to help customers scale intelligent automation, shorten time-to-value, and increase operational efficiency. ALKEMIA’s CEO Diego Valles highlighted the partner team’s decade-plus integration experience in the Creatio ecosystem, citing 80+ implementations and 25 years of combined enterprise-technology experience. Alex Donchuk, Senior VP Global Channels at Creatio, called the relationship a natural extension of many years of collaboration. Creatio is positioned as an AI-native CRM and workflow vendor and is noted to be recognised in Gartner and Forrester reports.
Creatio Launches 'Unlimited Enterprise' AI Operating Model
Creatio introduced Unlimited Enterprise, a new operating model for its AI-native CRM and workflow platform designed to remove traditional seat- and access-based limits. The model enables organizations to scale execution across people, AI agents, workflows and applications without restrictions on users, agents or workflows. Creatio positions the offering around five pillars: human+agent collaboration, best-in-class CRM and industry workflows, an AI-native engine with no-code designers and governance, unlimited growth, and a focus on long-term customer success. Katherine Kostereva, CEO of Creatio, is quoted describing the shift from access-based licensing to an execution-focused model for the AI era. The announcement was published by MarTech Series on 2026-05-27.
Creatio launches AI-native CRM release Creatio 10x
Creatio has released Creatio 10x, an AI-native CRM and workflow platform that combines AI agent creation, governance, and CRM capabilities. The release introduces two products — AI Twin for no-code personal agents and AI Studio for IT-led, enterprise-scale agent governance — and extends AI features across marketing, sales, and customer service workflows. Creatio emphasizes integrating AI agents into existing processes (rather than replacing them) and adds governance capabilities including monitoring, policy enforcement, Model Context Protocol (MCP) support, REST APIs, and an AI Command Center for tracking consumption and business value. The company positions CRM as a composable platform to reduce fragmented “Frankenstacks” of point solutions.
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