Observed Signal · Dec 24, 2025 · Interview · Source: AdExchanger · Impact: 2/5 · Sentiment: Neutral
AI's Transformative Role in Future Advertising
This article summarizes an AdExchanger Talks episode in which Allison Schiff interviews Paul Longo, Microsoft’s GM of AI in ads, about how AI will transform advertising. The discussion covers two aspects: the use of AI technology to create advertising and how advertising could become part of agentic AI experiences. The hosts reflect on 2025 and offer clues about how AI will appear in advertising in 2026. AdExchanger describes Talks as a fireside-chat style podcast that features industry leaders and provides a different perspective on the people and companies shaping the ecosystem. The piece encourages subscribers to add AdExchanger Talks to their podcast list and looks forward to continued coverage in 2026.
Industry discussion on AI in advertising with future implications; not tied to a major platform policy, technical release, or earnings.
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Key Takeaways & Evidence Grounding
- Allison Schiff interviewed Paul Longo, Microsoft's GM of AI in ads.
- Microsoft is actively involved in AI in advertising.
- The episode discusses two types of AI in advertising: AI-generated advertising and agentic AI experiences.
- The content is part of AdExchanger Talks, a fireside chat–style podcast.
- The article references reflecting on 2025 and looking ahead to 2026.
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1 Entity mappedRelated Market Signals & Shifts
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