Observed Signal · Jan 9, 2024 · Market Research · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Neutral
AI Jobs Up 50% Since Five Years Ago
A StepStone analysis of German job postings from January 2019 to October 2023 shows AI-related roles are expanding. The number of AI-related adverts rose about 50% compared with five years earlier, while demand for AI knowledge in job requirements grew 46% since 2019, with keywords like Deep Learning, Prompting, and Machine Learning. Soft skills in postings surged 190% over five years, led by Flexibility (+38%), Communication (+35%), Willingness to Learn (+34%), and Creativity (+27%). Early AI interest spiked in 2021–2022, with 2023 stabilizing at a high level. LinkedIn reports a 75% monthly growth in AI skills within profiles and pushes toward skills-based hiring over degrees (over 80% of employers). Dr. Tobias Zimmermann of The StepStone Group cautions that social and soft skills will become increasingly crucial alongside technical expertise, and that non-automatable tasks should be fairly compensated.
Highlights shifts in AI-related hiring and soft-skill emphasis, with implications for recruitment and workforce strategy.
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Key Takeaways & Evidence Grounding
- StepStone analyzed German job postings from January 2019 to October 2023 to assess AI- and soft-skill requirements.
- AI-related job postings increased by about 50% versus five years earlier.
- Demand for AI knowledge in postings grew 46% since 2019; keywords include Deep Learning, Prompting, and Machine Learning.
- Soft skills in postings grew 190% over five years; Flexibility (+38%), Communications (+35%), Willingness to Learn (+34%), Creativity (+27%).
- LinkedIn reports a 75% monthly increase in AI skills within profiles and a majority belief in skills-based hiring over degrees (over 80% of employers).
- AI demand peaked in 2022 and remained at a high, stable level in 2023.
- Dr. Tobias Zimmermann of The StepStone Group emphasizes human skills and fair compensation for non-automatable tasks.
Connected Companies & Entities
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AI Skills Pay Off in Salaries
A Randstad analysis of 2.4 million German job advertisements shows that candidates with AI competencies command higher salaries across roles and regions. The study finds entry-level software engineers with AI skills earn about €60,000 versus €50,000 without such skills; customer-service roles show a spread from €30,000 to €37,000; and prompt engineers are among the best-paid in Germany at roughly €83,000, with the United Kingdom paying about €2,000 more. The report also notes that vacancies seeking AI skills tend to remain unfilled for longer. The article was published by Lebensmittelzeitung / DFV Mediengruppe on 2026-07-10.
AI & Hybrid Skills Dominate 2026 Job Market
A Cornerstone study cited by OnlineMarketing.de finds a major shift in global job-skill demand for 2026. Tech and AI/ML competencies have surged, with AI-related skills up 245% in three years, making KI knowledge a baseline qualification across roles. Traditional, easily automatable tasks decline (data maintenance down 75%, simple bookkeeping down 65%, legal research down 28%), signaling a move toward hybrid profiles that combine technical prowess with human strengths. Beyond AI, cybersecurity skills rise 31%, green technologies 156%, sustainable management 180%, and renewable energy systems 165%. Soft skills also rebound, led by emotional intelligence (+95%), creative thinking (+18%), and resilience/flexibility (+42%). In the tech sector, AI Engineers (+245%), Security Specialists (+95%), and Cloud Architects (+85%) grow, while Junior Developers (-45%), QA Testers (-70%), and basic IT Support (-55%) decline. The study emphasizes upskilling and continuous learning as essential for long-term competitiveness across industries.
Germany Posts Many AI Job Listings
A Lebensmittelzeitung article reports that demand for AI skills in job postings in Germany is rising. In Q1 2026 the job platform Indeed registered 288 new job titles in Germany where implementing AI is central to the role — a higher count than in the UK, France, Spain or the Netherlands. About 64% of these AI-shaped roles were outside the technology sector. Overall, AI-related vacancies already account for 4.2% of all advertised positions in Germany. The piece cites labour-market data from Indeed and was published by Lebensmittelzeitung/Redaktion LZ on July 16, 2026.
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