Observed Signal · Mar 18, 2020 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Agencies: Key to Successful Partner Marketing
Partner marketing is rising to the forefront as a sales channel, with some of the world’s largest brands deriving more than 15% of total revenue from brand partnerships. The piece argues that agencies should treat partner programs as a strategic, data-driven discipline rather than a one-off task. It lists six priorities: invest in talent and ensure strong performance and data analytics; hire recognized experts who proactively drive optimization and deliver meaningful insights; cultivate genuine passion for partnerships and embed it in every engagement; move beyond mediation to strategic, data-supported recommendations; operate with confidence to secure a seat at the client’s decision table; and educate clients about partnerships to keep them ahead. The article also highlights Partnerize, a SaaS platform used by leading brands to build, manage, and scale partnerships and drive revenue growth.
Industry perspective highlighting growing importance of partner marketing and agency performance in AdTech
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Key Takeaways & Evidence Grounding
- Partnerships account for more than 15% of total revenue for some of the world's largest brands.
- One in five retail sales come from partner and affiliate programs.
- Six priorities for agencies in partner marketing: talent, performance/data analytics, proactive optimization, passion for partnerships, data-driven insights, and client education.
- Partnerize is a SaaS solution used by renowned brands worldwide to build and manage partnerships and drive revenue growth.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Beyond Program Noise: How a Global Luxury Retailer Streamlined 1,400+ Partners and Drove 38% Q4 Growth
Managing a global partnership program across multiple markets often leads to an unexpected challenge: program noise. Over time, inactive or low-yield accounts accumulate, creating bloated databases that obscure top performers ...
We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like.
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Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future
The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.
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