Observed Signal · Mar 14, 2023 · Corporate Restructuring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Admitad Rebrands Under Mitgo as Parent Group
Admitad, a self-funded global partner network in performance marketing since 2009, announces Mitgo as the new parent company to simplify the corporate structure and support independent development while maintaining market leadership. In 2022, Admitad’s services and platforms processed over 130 million orders for 35,000 brands and 100,000 publishers. Over the past five years, the group invested more than $30 million in new projects. Mitgo will function as a startup incubator and investor network, with fully owned units including Takeads (Native Advertising), FairSavings (Coupons), ConvertSocial (Influencer Marketing), Univibes (EdTech), and Tapfiliate (Affiliate/Referral). LetyShops, Booknet, and Manganum are also part of the Mitgo family. Alexander Bachmann, the founder and longtime CEO of Admitad, becomes CEO of Mitgo. The group operates in more than ten countries with 700+ specialists and is headquartered in Neckarsulm, Germany.
New parent company formation with expansion plans and significant investments signaling industry impact.
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Key Takeaways & Evidence Grounding
- Mitgo named as the new parent company for Admitad’s corporate group to simplify structure and enable independent development.
- Mitgo plans $75-100 million in investments through 2025 in new ventures and projects.
- In 2022, Admitad’s services and platforms generated over 130 million orders for 35,000 brands and 100,000 publishers.
- Takeads is a fully owned Mitgo platform focused on Native Advertising, described as cookieless and privacy-first.
- Alexander Bachmann becomes CEO of Mitgo (formerly founder/CEO of Admitad).
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