Observed Signal · Jun 24, 2026 · Platform Advice · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Positive
Add Music to Carousels to Reach More Users
Instagram head Adam Mosseri advised creators that adding music to carousel posts can make those posts eligible for the Reels tab (not just the main feed), increasing chances to reach users who do not already follow the account. The article notes Instagram has allowed creators to add music to photo and video carousels since 2024 and highlights composer options in the post composer (suggested songs, browse, search). It also mentions recent product updates such as per-slide captions for carousels and warns commercial creators to secure music rights to avoid legal issues. The piece is published by OnlineMarketing.de and written by Niklas Lewanczik on 2026-06-24.
Tactical platform guidance from Instagram's head that can materially affect organic distribution for creators and brands, but not a platform policy or technical overhaul.
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Key Takeaways & Evidence Grounding
- Adam Mosseri said adding music to carousel posts makes them eligible for the Reels tab, increasing distribution.
- Instagram has allowed creators to add music to photo and video carousel posts since 2024.
- Creators can choose suggested songs, browse tracks, or search for music in the post composer and edit the clip to fit the post.
- Commercial creators must ensure they have rights to any music used to avoid legal claims or fines.
Connected Companies & Entities
4 Entities mapped“Instagram head Adam Mosseri said adding music to carousels makes them eligible for the Reels tab; the article discusses Instagram features s...”
“The article was published on OnlineMarketing.de; COPYRIGHT © 2026 OnlineMarketing.de GmbH....”
“Image credit in the article: © Meta via Canva....”
“Images in the article include credits like '© Instagram via Canva' and '© Meta via Canva', indicating Canva was used for visual assets....”
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