Observed Signal · Jun 11, 2026 · Award Results · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
ADC 2026: Grand Prix Winners Revealed
The ADC Germany 2026 main competition winners were announced on 11 June 2026. FC St. Pauli won both a Grand Prix in Design and the main Sustainability prize for the project "Mehr Energie für Vielfalt." The jury awarded a total of 334 metal prizes across the main competition, including five Grands Prix. The medal tally comprised 50 Gold, 97 Silver and 187 Bronze awards — roughly 8% fewer medals than the previous year. Jung von Matt was named the most successful agency in this year's ADC awards. The original article is behind a publisher paywall.
Industry-relevant creative-awards outcome that affects agency reputations and client perception; useful for tracking agency performance and creative trends but not a major platform or policy change.
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Key Takeaways & Evidence Grounding
- FC St. Pauli won a Grand Prix in Design and the Sustainability main prize for the project "Mehr Energie für Vielfalt."
- ADC Germany awarded a total of 334 metal prizes and five Grands Prix in the 2026 main competition.
- The 2026 medal breakdown: 50 Gold, 97 Silver and 187 Bronze.
- Total awards were about 8% fewer than in the previous year.
- Jung von Matt was the most successful agency at ADC 2026.
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ADC Switzerland 2026 Grand Prix to 'Ortsschilder' Campaign
At the 50th ADC Switzerland awards, the Grand Prix was unanimously awarded to the "Ortsschilder" campaign by Thjnk Zürich for Migros Supermarkt AG. The jury of 32 reviewed 336 entries and awarded ten Goldwürfel (gold cubes), 26 silver and 43 bronze prizes. Additional honours included Student of the Year (Arno Thöni, ZHdK), an Evergreen prize for Wirz Group’s "Roger Federer vs. Switzerland" for Schweiz Tourismus, a public "20 Minuten 50 Jahre ADC Award" chosen by readers, and two new Hall of Fame inductees: Danielle Lanz and Markus Ruf. The Kreativfestival took place at Kraftwerk Zürich as part of ADC Switzerland’s 50th anniversary celebrations.
ADC Switzerland 50th Anniversary Creative Festival
ADC Switzerland will celebrate its 50th anniversary with a six-day creative festival at Kraftwerk Zürich from 8–13 June 2026. The program includes the new "20 Minuten ADC" reception at TX Group, jury sessions to award ADC Awards 2026 (shortlist and bronze in 22 categories), a Gold jury deciding higher prizes including a new ADCCDA and "Student of the Year", an open and free "Open Night", keynotes, panels, workshops (including contributors Maurice de Mauriac and designer Julian Zigerli), a strategy stream on AI, a VR exhibition, and evening events culminating in a large jubilee party on Saturday. The festival will present the anniversary awards and the 20-Minuten public prize (moderated by Christa Rigozzi). Tickets and the full program are available on adc.ch.
ADC Creative Festival Celebrates 50th Anniversary
ADC Switzerland staged a week-long Kreativfestival in Zurich from 8–13 June 2026 to mark the club's 50th anniversary. The event took place at the Kraftwerk venue and combined talks, workshops, jury sessions and an award show (including a Grand Prix and Gold cubes). Partners and hosts included 20 Minuten and TX Group; the Migros Ortsschilder campaign won the Grand Prix and Mobiliar received the audience award. The festival featured international speakers and a strategy stream, and ADC invited members of ADC*E (ADC Europe) for board meetings and cross-border exchange. Organizers and participants highlighted the festival's atmosphere, sponsorship integrations, and the emphasis on creativity, strategy and the human side of work in an age of increasing AI use.
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