Observed Signal · May 8, 2026 · Event Announcement · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
ADC Switzerland 50th Anniversary Creative Festival
ADC Switzerland will celebrate its 50th anniversary with a six-day creative festival at Kraftwerk Zürich from 8–13 June 2026. The program includes the new "20 Minuten ADC" reception at TX Group, jury sessions to award ADC Awards 2026 (shortlist and bronze in 22 categories), a Gold jury deciding higher prizes including a new ADCCDA and "Student of the Year", an open and free "Open Night", keynotes, panels, workshops (including contributors Maurice de Mauriac and designer Julian Zigerli), a strategy stream on AI, a VR exhibition, and evening events culminating in a large jubilee party on Saturday. The festival will present the anniversary awards and the 20-Minuten public prize (moderated by Christa Rigozzi). Tickets and the full program are available on adc.ch.
A regional industry event announcement for the Swiss advertising/creative community with limited direct impact on AdTech/MarTech infrastructure or global markets.
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Key Takeaways & Evidence Grounding
- ADC Switzerland is holding a six-day creative festival to mark its 50th anniversary from 8 to 13 June 2026 at Kraftwerk Zürich.
- The schedule includes awards, juries, workshops, keynotes, panels, a strategy stream on AI, a VR exhibition and multiple evening events.
- Members will jury ADC Awards 2026 (Shortlist and Bronze in 22 categories); a Gold jury will decide Silver, Gold, Evergreen, Grand Prix, the new ADCCDA and Student of the Year.
- The festival opens with the new '20 Minuten ADC Empfang' at TX Group; the 20-Minuten public prize and anniversary awards will be presented Friday evening and moderated by Christa Rigozzi.
- Thursday features sessions with Maurice de Mauriac and designer Julian Zigerli; an 'Open Night' is scheduled Wednesday evening and is free to attend.
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ADC Creative Festival Celebrates 50th Anniversary
ADC Switzerland staged a week-long Kreativfestival in Zurich from 8–13 June 2026 to mark the club's 50th anniversary. The event took place at the Kraftwerk venue and combined talks, workshops, jury sessions and an award show (including a Grand Prix and Gold cubes). Partners and hosts included 20 Minuten and TX Group; the Migros Ortsschilder campaign won the Grand Prix and Mobiliar received the audience award. The festival featured international speakers and a strategy stream, and ADC invited members of ADC*E (ADC Europe) for board meetings and cross-border exchange. Organizers and participants highlighted the festival's atmosphere, sponsorship integrations, and the emphasis on creativity, strategy and the human side of work in an age of increasing AI use.
ADC Switzerland Publishes Festival Speaker Line‑Up
ADC Switzerland has published the full speaker line-up for its 50th‑anniversary creative festival, taking place 8–13 June 2026 at Kraftwerk Zürich. The programme includes keynotes, workshops and panels across themes such as film, female leadership and consumer psychology. The opening on 8 June is the '20 Minuten ADC Reception' at TX Group with speeches from 20‑Minuten CEO Bernhard Brechbühl, Zurich city president Raphael Golta and ADC president Thomas Wildberger, plus a live act by Noemi Beza. Other speakers named include Manuel Henry, Lisa Brühlmann, Timo Schneider, Gordon Nemitz, Liane Siebenhaar, Joost van Treeck, Jan Kempter, Thomas Huber, Ole von Beust, Justin Billingsley (CMO, Nomad Foods), Oona Horx Strathern and Wenhui Lim. The programme closes with awards on 12 June and a jubilee party on 13 June; tickets and full programme are on adc.ch.
ADC: Strong Year for Swiss Advertising
Coverage of the ADC Creative Days and the Art Directors Club Switzerland's 50th‑anniversary celebrations in Zurich finds a positive mood for the Swiss advertising industry despite structural change and the rise of AI. The awards weekend (including a prize ceremony and gala at EWZ‑Unterwerk Selnau) highlighted fewer entries than historically (336 this year vs. ~1,000 previously) but strong creative quality. Thjnk Zürich was the biggest winner, taking the Grand Prix and three gold cubes (two for the Migros 'Ortsschilder' campaign). The Hiltl film by Stories and Ruf Lanz—largely AI‑generated—won Gold. The article also notes gender imbalance in the ADC jury (16% women) and Young Creatives' demand for board representation. The piece is based on a persoenlich.com podcast episode recorded in Zurich.
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