Observed Signal · Dec 12, 2019 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Ad Agents Becomes Reseller of Usercentrics CMP
The ad agents GmbH firm, a specialist in online marketing strategies, becomes one of the first German licensees of Usercentrics CMP (Consent Management Platform). The CMP helps website operators comply with GDPR by obtaining user consent for data processing, including advertising and tracking technologies, with highly granular, cookie- and technology-specific options. Dirk Lajosbanyai, Managing Director of ad agents, calls the CMP transparent and compliant, while Mischa Rürup, CEO and founder of Usercentrics, emphasizes the need for expert guidance as each business has unique consent requirements. The collaboration includes a joint webinar between ad agents and Usercentrics on February 13, 2020 to demonstrate professional cookie consent management.
Reseller partnership for CMP influencing GDPR compliance adoption; moderate industry relevance.
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Key Takeaways & Evidence Grounding
- ad agents GmbH is one of the first German licensees of Usercentrics CMP.
- Usercentrics CMP provides GDPR-compliant consent management for cookies and tracking technologies with granular control.
- Dirk Lajosbanyai is Managing Director of ad agents GmbH.
- Mischa Rürup is CEO and founder of Usercentrics.
- A joint webinar by ad agents and Usercentrics was announced for February 13, 2020.
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