Observed Signal · Aug 6, 2026 · Campaign Launch · Source: The Drum · Impact: 2/5 · Sentiment: Positive
Creative & Production Market: AB InBev launches global 'Cheers to Beer' film
AB InBev released a global corporate film titled 'Cheers to Beer' timed ahead of International Beer Day (August 7, 2026). The emotional spot features multiple AB InBev brands including Corona, Budweiser, Michelob Ultra and Stella Artois, highlights no- and low-alcohol variants, and was created in partnership with Wieden+Kennedy. Alongside the film the brewer published a white paper from Ipsos and IWSR showing beer's sustained share in alcohol and no-alcohol categories. The film will run on AB InBev owned social channels across more than 30 markets and uses music by artist Mona.
A major global advertiser (AB InBev) launched a multinational corporate campaign with a prominent creative agency and published supporting market research; relevant to creative production, brand strategy and owned-channel distribution but not industry‑shifting.
Key Takeaways & Evidence Grounding
- AB InBev released a global corporate film called 'Cheers to Beer' timed ahead of International Beer Day (August 7, 2026).
- The film features AB InBev brands Corona, Budweiser, Michelob Ultra and Stella Artois and includes no- and low-alcohol variants.
- The creative work was produced in partnership with Wieden+Kennedy.
- AB InBev published a white paper from Ipsos and IWSR reporting that 73% of legal-drinking-age adults who consume alcohol choose beer, and beer represents approximately 93% of total no-alcohol volume.
- The film will be shown globally on AB InBev owned channels (Instagram, LinkedIn, Facebook and ab-inbev.com) across more than 30 markets.
Connected Companies & Entities
3 Entities mappedWieden+Kennedy
Independent global creative agency for enterprise brand campaigns.
“What stops the scenes from descending into schmaltzy cliché is the sensitive, well-observed direction, created in partnership with Wieden+Ke...”
Ipsos
Market research group with panels, analytics and self-service insight tools.
“Alongside the film, AB InBev released a new white paper from Ipsos and IWSR....”
AB InBev
Global brewer and brand owner selling beer through trade channels.
“Timed for release ahead of International Beer Day on August 7, AB InBev has created an emotional film featuring several of its major brands,...”
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