Observed Signal · Jan 27, 2022 · Study · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
25 Trend Jobs of the Future
LinkedIn's Economic Graph analyzed millions of jobs posted by LinkedIn members from January 1, 2017 to July 31, 2021 to identify the 25 fastest-growing occupations. To rank, a role had to show continuous growth across LinkedIn members and reach a minimum size by 2021; identical job titles at different career levels were merged; internships, volunteer roles, interim positions, and student jobs were excluded. The resulting list indicates the future job market will be concentrated in IT/Data and HR/PR, with business/finance (BWL) as a backbone, and many titles showing high specialization (e.g., senior or chief roles). Examples among the listed roles include Machine Learning Engineer, Cyber-Security Specialist, Data Engineer, Data-Science Specialist, and Head of Software Development. Remote-work availability varies, with figures such as ML Engineer at 16.1%, Data Engineer at 30.8%, Head of Software Development at 41.8%, and Chief Information Security Officer at 4.6% remote.
Provides insight into future growth occupations in IT/Data and HR/PR; not a platform policy, regulatory update, or major earnings event.
Track LinkedIn Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- LinkedIn Economic Graph analyzed millions of LinkedIn member-posted jobs from 2017-01-01 to 2021-07-31 to identify growth rates.
- Ranking required continuous growth across members and a minimum size by 2021; identical titles across levels were aggregated; internships and student jobs were excluded.
- The list shows future growth concentrated in IT/Data and HR/PR, with significant emphasis on highly specialized titles (e.g., Chief, Head, Specialist).
- Notable roles in the list include Machine Learning Engineer, Cyber-Security Specialist, Data Engineer, Data Science Specialist, and Head of Software Development.
- Remote-work availability for listed roles varies, e.g., ML Engineer 16.1%, Data Engineer 30.8%, Head of Software Development 41.8%, CIO 4.6%.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
Nadella's AI Pivot: Can He Reinvent Microsoft Again?
This article examines CEO Satya Nadella's efforts to transform Microsoft for the AI era. Despite a near $4 trillion market cap and early investment in OpenAI, Microsoft trails rivals like Nvidia, Anthropic, and Meta in key AI segments. The company is shifting from subscription-based pricing to consumption-based billing (UBB) for its AI products, starting with Copilot Cowork. GitHub Copilot has seen growth to 50 million users, but Microsoft lost its exclusive cloud relationship with OpenAI. Nadella promotes building a 'frontier ecosystem' rather than a single frontier model, integrating various AI models into Copilot. Challenges include sluggish Copilot adoption, competition from AI-native startups, and uncertainty among enterprise customers about usage-based costs.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.