Observed Signal · Dec 4, 2020 · Survey / Study · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
2020 Work Year Review: Hybrid Work and Leadership
OnlineMarketing.de summarizes Xing's Coronabarometer survey of about 1,300 users in the DACH region, conducted amid the COVID-19 pandemic. The findings show a challenging year for many workers: 71% viewed 2020 as more difficult than prior years, with 74% taking less vacation as travel was canceled and work often continued. Despite the strain, optimism remains: 55% are hopeful about the coming months and 57% rate 2020 as satisfactory. Hybrid work is on the rise: May 2020 saw 47% working exclusively from home, while November 2020 saw 32% in that mode, with around 40% currently in hybrid arrangements. The article also notes leadership changes during the period, including shifts toward greater autonomy, accountability, and empathy, as well as efforts by managers to motivate and set clearer goals. Overall, the piece suggests hybrid models and evolving leadership may endure, though employees miss social contact and need restoration of vacation time.
General workplace trend observation; not industry-shifting within AdTech.
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Key Takeaways & Evidence Grounding
- Xing Coronabarometer surveyed about 1,300 users in the DACH region.
- 74% of respondents took less vacation during the pandemic.
- May 2020: 47% worked exclusively from home; November 2020: 32% did so.
- Around 40% of respondents are currently in a hybrid work arrangement.
- 55% are optimistic about the coming months; 57% rated 2020 as satisfactory.
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