E-Commerce / AIFACT · 4/5· Via Modern Retail
Agentic Commerce Boosts BFCM Performance for Brands
Swap, an agentic commerce provider, highlights how AI-powered storefronts can optimize e-commerce performance during Black Friday and Cyber Monday. The article details the partnership with fashion brand Willy Chavarria for a 2026 World Cup collection, which generated over 1,000 orders in six days with a 3% conversion rate and a $249 average order value. Swap reports that agentic storefronts achieve 2x higher conversion, 3x time on site, and 20% fewer returns. The piece also emphasizes the importance of post-purchase strategies, such as returns management and exchange programs, to retain revenue. Swap's Checkout+ program shows 60% opt-in rates and a 35% year-over-year increase in retained revenue for brands using its returns infrastructure.