OTB Group

Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads

AdExchanger’s Tuesday round-up highlights two major moves shaping advertising ecosystems. First, Apple disclosed expanded ad inventory on its App Store, detailing ads on the Today page and a new 'You Might Also Like' section alongside existing organic placements, signaling a deeper monetization push within its app ecosystem. Second, Amazon escalates its in-person and delivery advertising ambitions: it now partners with brick-and-mortar retailers PacSun, Diesel and GNC to offer same-day delivery, with Sur La Table slated to join in coming weeks. The report notes strategic stakes: Amazon could grow its Grubhub equity to 15% in the future (current stake is 2%), and already holds a 12% stake in Rivian as it builds an electric-vehicle fleet. Additional context includes Amazon’s tech to track product performance at Whole Foods and Amazon Go locations, and Grubhub Prime-discounted delivery memberships announced in July, with broader market activity surrounding liquidation trends in Scranton and other industry tidbits.

6PM Founder: Drops Generate Seven‑Figure Sales in Minutes

Achraf Ait Bouzalim, 25, founder of Frankfurt streetwear label 6PM, has scaled the brand with limited online 'drops' that routinely sell out within minutes and can generate seven‑figure revenue per drop. Growth followed a 2019 investment from PAPA OSCAR (today PAPA OSCAR Ventures), which today holds 25% of the company, and the onboarding of music-producer/shareholder Ozan “OZ” Yildirim in 2019. 6PM sells exclusively via its own website, relies almost entirely on organic Instagram activity (brand account ~126k followers; founder ~143k), direct‑message early‑access codes, community engagement and cultural placement with German rap artists such as Reezy. Typical drops contain ~10 items (jackets, hoodies, trackpants), price points cited (hoodie €94, shirt €60), and the team includes creative, support and warehouse staff. The label plans six to seven collections this year and is exploring international expansion and selective collaborations.

Danish Politician Advertised on Pornhub

Danish politician Joachim B. Olsen ran a banner ad on Pornhub as part of a low-budget campaign he says cost about $450, reigniting attention to advertising on adult websites. The article reviews the history and mechanics of so-called "porn advertising," noting many mainstream brands and political actors have tested the channel. Adult sites often run on large networks such as TrafficJunky (linked to Mindgeek) and claim very high reach — TrafficJunky advertises about 150 million users and three billion daily pageviews. Agencies and advertisers cite much lower CPMs/CPCs than major platforms, and examples include campaigns by Eat24, MeUndies, Zomato, Diesel and Kraft Heinz’s Devour. Major ad networks in this space include TrafficJunky, ExoClick and regional resellers such as iVentureGroup. The piece also highlights reputational and tracking questions and notes some campaign results and metrics are inconsistently reported or unspecified.