Richemont

PR/Ticular hires Minh Bui to lead luxury PR

Swiss communications agency PR/Ticular has expanded its luxury practice by appointing Minh Bui as Head of Luxury PR, a newly created role he assumes in June 2026. Bui will report directly to agency founder Lucy Tallo and lead the luxury unit across locations, covering fashion, watches, jewelry and premium lifestyle. Previously he served as Marketing & Communication Director for Cartier in Taiwan and worked over six years at watch brand Zenith, rising to Communication Director; earlier roles include Calvin Klein Watches + Jewelry within the Swatch Group and positions in Geneva and Lausanne hospitality. The hire coincides with a growth phase for PR/Ticular: the group launched a new corporate and crisis communications agency, Transp/Rency, on 1 June 2026, led by Katja Grauwiler and Nicolas Rossé. PR/Ticular operates offices in Zürich and Lausanne and maintains locations in Munich and Bratislava.

Richemont Posts Double-Digit Revenue Growth

Swiss luxury group Richemont reported currency-adjusted revenue growth of 11% to €22.4 billion for the 12 months to end-March 2026, driven by a 17% sales increase in the Americas. Annual profit rose about one quarter to €3.48 billion. The company said the conflict in the Gulf region reduced demand and tourism, causing a 3% decline in the Middle East & Africa segment in the three months to end-March. Richemont cited higher gold prices and travel-cost pressures as headwinds, and the group did not provide a formal forecast. Chairman Johann Rupert highlighted continued strength in the US economy. Richemont shares fell roughly 1% on the news, and analysts had expected slightly stronger results.

CTV Ads Drive Impressive Results for Top Brands

Teads published a set of CTV campaign case studies and measurement findings showing connected TV can deliver measurable results across the full marketing funnel. Teads’ CTV HomeScreen format (first screen on smart TVs) produced strong attention and recall in a MediaMento Institute study (48% attention rate; unaided recall 50%, aided recall 84%). Over 1,500 HomeScreen campaigns have run on Teads’ platform, with advertisers such as Cartier, Nestlé, Air France and Nissan. Performance-focused CTV campaigns produced mid- and lower-funnel outcomes: Men’s Wearhouse generated 41,000+ site visits, 8,000 add-to-carts and 50,000+ store visits; Travel Texas and Feu Vert reported incremental site engagement and low cost-per-visit; IONIQ Skincare and Finanzguru showed improved retargeting efficiency and higher registration/CLTV. Teads attributes results to premium placement, creative testing (Heineken/Strat7) and measurement tools including the Teads Universal Pixel, household-level attribution and controlled A/B testing.