Digital Marketing Specialist

This role executes digital marketing campaigns across multiple channels, manages SEO/SEM initiatives, analyzes performance metrics, and optimizes strategies to drive engagement and growth. It requires a data-driven approach to improve campaign effectiveness and achieve marketing goals.

The role involves consulting clients on online marketing strategies, managing campaigns, and optimizing performance across digital channels. It requires expertise in multi-channel marketing and data-driven decision-making, with a hybrid work model.

This role serves as the central point of contact for front agencies regarding Programmatic Advertising, providing strategic consulting and developing programmatic solutions for clients. The consultant interprets campaign data and reporting to identify optimization potential and translates results into actionable recommendations. The role requires several years of online marketing/campaign management experience, ideally in programmatic advertising, with knowledge of DSPs like Google DV360.

This role develops and executes advertising strategies across traditional and digital channels, focusing on optimizing campaign performance through media planning and data-driven test-and-learn agendas. The associate manages budgets, tracks KPIs like CTR, VWA, VTR, CPC, CPA, and ROI, and collaborates with clients and internal data teams to ensure efficient spending and high client satisfaction.

Designs and maintains scalable, reliable cloud infrastructure and automation pipelines for clients, focusing on continuous delivery and system reliability within Conclusion Staffing.