Digital Marketing Specialist

This role executes digital marketing campaigns across multiple channels, manages SEO/SEM initiatives, analyzes performance metrics, and optimizes strategies to drive engagement and growth. It requires a data-driven approach to improve campaign effectiveness and achieve marketing goals.

The role involves consulting clients on online marketing strategies, managing campaigns, and optimizing performance across digital channels. It requires expertise in multi-channel marketing and data-driven decision-making, with a hybrid work model.

Diese Rolle ist die zentrale Ansprechperson für Front-Agenturen rund um Programmatic Advertising und berät Kunden bei der Entwicklung programmatischer Lösungsansätze. Der Consultant interpretiert Kampagnendaten und Reportings, identifiziert Potenziale und übersetzt Ergebnisse in verständliche Empfehlungen. Erforderlich sind mehrjährige Erfahrung im Online Marketing/Campaign Management, idealerweise im Programmatic Advertising, sowie Kenntnisse in DSPs wie Google DV360.

This role develops and executes advertising strategies across traditional and digital channels, focusing on optimizing campaign performance through media planning and data-driven test-and-learn agendas. The associate manages budgets, tracks KPIs like CTR, VWA, VTR, CPC, CPA, and ROI, and collaborates with clients and internal data teams to ensure efficient spending and high client satisfaction.

Designs and maintains scalable, reliable cloud infrastructure and automation pipelines for clients, focusing on continuous delivery and system reliability within Conclusion Staffing.