Senior Associate, Direct Activation (Senior Buyer)

This role is a cross-functional media investment position focused on TV, Radio, and Digital Direct buying. The Senior Associate, Direct Activation leads the end-to-end execution of media buys using MediaOcean, manages vendor relationships, and ensures accurate campaign delivery and billing reconciliation. The role leverages analytics tools like NLogic and Lens to evaluate audience trends and optimize campaign performance.

Cross-functional media investment role focused on TV, Radio, and Digital Direct buying. Manages vendor relationships, executes media buys, and leads campaign stewardship using MediaOcean for buy entry and billing reconciliation. Requires at least 2 years of media buying experience with hands-on proficiency in MediaOcean and knowledge of NLogic or Lens.

This role is a cross-functional media investment position focused on TV, Radio, and Digital Direct buying. The Senior Associate will lead end-to-end campaign execution using MediaOcean for buy entry, insertion orders, and billing reconciliation, while leveraging NLogic and Lens for audience analysis. Success requires at least 2 years of media buying experience, hands-on MediaOcean proficiency, and strong numerical and organizational skills.

This role supports the Direct Activation team in executing media investment strategies across offline and online channels, including broadcast, digital display, and CTV. Responsibilities include gathering marketplace intelligence, managing buy entry and trafficking, and monitoring campaign delivery, requiring strong analytical and organizational skills.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.