Senior Associate, Activation Programmatic, Italy

The Associate, Programmatic Solutions role supports programmatic media buying and campaign management. It involves working with demand-side platforms and ad exchanges to optimize digital advertising performance.

This role supports day-to-day programmatic campaign activity for assigned clients, assisting with setup, activation, and optimization across multiple DSPs. The coordinator ensures campaign timelines are met, monitors pacing, and maintains detailed optimization notes while building relationships with internal teams and agency partners. This is an entry-level position requiring introductory knowledge of the programmatic landscape and strong attention to detail.

This role assists in day-to-day programmatic campaign activity, supporting the Programmatic Manager in service, setup, and activation of campaigns for assigned clients. The Associate works across DSPs like DV360, The Trade Desk, Xandr, and Amazon, ensuring campaign timelines are met and performance goals are achieved. Requires introductory knowledge of the programmatic industry, including inventory sources and platform capabilities, with hands-on DSP experience as an asset.

This role supports programmatic campaign launches and setup in DV360, YouTube TrueView, and other DSPs within WPP Media's Global Operations Centre (GOC). The Senior Associate will monitor campaign performance, ensure compliance with global policies, and produce daily pacing reports for regional teams. Requires 1.5-2 years of programmatic implementation experience in DV360, The Trade Desk, MediaMath, or Xandr, plus advanced Excel skills.

This role provides Tier 2 platform support and incident leadership for WPP Media's integrated ecosystem, connecting technology platforms, operational workflows, and agency teams. The Senior Associate investigates root causes across interconnected systems, translates operational challenges into technical requirements, and ensures data integrity across core platforms, requiring hands-on experience with Salesforce, Jira, Confluence, SQL, Python, and Tableau.

This manager role leads data and technology consulting projects within WPP Media, focusing on delivering data-driven solutions for clients. The manager will oversee data strategy, technology implementation, and analytics initiatives, leveraging the agentic marketing platform WPP Open. Requires experience in data consulting and a strong understanding of marketing technology.

This junior consultant role focuses on advertising technology solutions within WPP Media, supporting the deployment and optimization of ad tech products. The consultant will work with the agentic marketing platform WPP Open, assisting in technical implementations and client-facing projects. Requires foundational knowledge of AdTech and a collaborative mindset.