Programmatic Specialist - WPP Media

This role independently plans, manages, and optimizes programmatic campaigns using platforms like DV360 and Adform. The Programmatic Specialist analyzes campaign performance, creates reports, and collaborates with creative and client teams to drive strategic recommendations. This position requires 2-5+ years of digital media experience, ideally in programmatic.

This role leads programmatic media buying and campaign execution across digital platforms, overseeing strategy, optimization, vendor partnerships, and campaign performance while managing a team. Responsibilities include developing programmatic media strategies aligned with client objectives, managing campaigns across DSPs, ad exchanges, private marketplaces, and programmatic guaranteed deals, and ensuring brand safety, viewability, and fraud prevention. The role requires 5+ years of programmatic media buying experience with hands-on DSP expertise and strong team leadership skills.

This role independently plans, manages, and optimizes programmatic campaigns using platforms like DV360 and Adform. The specialist will analyze campaign performance, create reports, and formulate strategic recommendations for clients, while collaborating closely with creative, digital, and client relationship teams. Requires 2-5+ years of relevant digital media experience, ideally in programmatic, with strong analytical thinking and Excel skills.

This role focuses on programmatic campaign planning for a key client, including strategy preparation, media plan development, and campaign activation support. The Senior Specialist acts as a point of contact for client requests and prepares reports and presentations. This role requires 3+ years of programmatic planning experience and strong analytical skills.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.