GOC | Senior Programmatic Specialist (Planning)

This senior programmatic specialist role focuses on planning and strategy for a key client (Amazon) within the Global Operations Centre. Responsibilities include preparing media plans, acting as a client point of contact, and supporting campaign activation and reporting. Requires 3+ years of programmatic campaign planning experience, strong analytical skills, and fluency in English.

This role is responsible for programmatic media planning, preparing activation materials, and delivering performance reports and PCA presentations for client Amazon accounts. The specialist acts as a liaison between activation and client service teams, ensuring proper campaign implementation and data-driven recommendations. Requires 2+ years of programmatic campaign planning experience, strong analytical skills, and proficiency in Excel and Google Sheets.

This role manages programmatic campaigns across various DSP platforms, primarily DV360, as well as The Trade Desk and Amazon DSP, within WPP's Global Operations Centre in Poland. The Senior Specialist implements and optimizes campaigns, conducts performance monitoring and analysis, and produces comprehensive daily reports with pacing analysis. This position also involves collaborating with regional teams in Europe and the US, and supporting QA work of junior team members.

This role supports programmatic campaign operations by monitoring campaign checks, ensuring data accuracy, and producing daily performance reports for regional teams. The specialist provides commentary to media activation teams and ensures compliance with WPP Media guidelines. Requires 1.5+ years of programmatic campaign experience, strong analytical skills, and proficiency in Excel and Google Sheets.

This internship supports the digital media planning process, including campaign calendars, platform selection, and market research. The intern will assist in campaign management, performance monitoring, and report preparation, requiring a Bachelor's degree in a related field and fluency in English and Italian.

This internship supports Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaigns, including campaign creation, management, and optimization on platforms like Google Ads and Bing Ads. The intern will conduct daily performance analysis and contribute to reports, requiring a Bachelor's degree in a related field and fluency in English and Italian.

This role drives the development and commercial success of media solutions for the Hong Kong market and outbound cross-border advertisers. It involves localizing products, designing local propositions, and supporting revenue growth, requiring 4-5 years of experience in media agency or ad-tech and fluency in English, Mandarin, and Cantonese.