Associate Director, Programmatic

This role leads programmatic media strategy and execution across multiple EMEA markets, overseeing campaign optimization and financial performance. The Associate Director provides strategic insight, mentors team members, and drives digital maturity across Display & Programmatic. Requires advanced experience with DV360, YouTube, and multi-country campaign management.

This role leads cross-channel biddable media activation with a focus on programmatic and YouTube, overseeing campaign strategy, activation, and optimization. The director provides strategic recommendations, mentors junior team members, and bridges day-to-day execution with broader media strategy. Requires 5+ years of biddable media experience and hands-on expertise with The Trade Desk, DV360, and Google Ads/YouTube.

This role leads a programmatic team within WPP's Global Operations Centre, managing 2-5 direct reports and up to 10 indirect reports. The Associate Director is responsible for enforcing DV360 and TrueView best practices, ensuring consistent high-quality delivery to regional teams, and providing career development and coaching. They also handle capacity planning, resource management, and serve as the point of escalation for team challenges.

This role is a digital strategist and project manager within the Programmatic Solutions team, owning cross-channel digital strategies and interfacing with clients to solve complex business challenges. The Senior Associate will manage campaigns through cross-functional teams, lead test-and-learn initiatives, and leverage measurement insights to build performance stories. Requires 1+ years of programmatic/digital strategy experience with broad knowledge of major DSPs and ad tech capabilities.

This role manages and optimizes paid search and social media campaigns for clients in Italy. The Senior Associate will handle campaign activation, performance tracking, and reporting, requiring strong knowledge of search and social platforms. The role focuses on delivering effective media strategies and driving client growth.

This role leads commerce strategy for clients in the MENA region, driving growth through retail media and e-commerce initiatives. Responsibilities include developing commerce capabilities, managing client relationships, and integrating commerce with media planning. The ideal candidate has extensive experience in commerce marketing, with strong leadership and strategic thinking skills.

This role manages media solutions and campaign execution for clients in Hong Kong. The Manager will oversee media planning, buying, and optimization across digital channels, ensuring alignment with client objectives. This position requires strong media strategy skills and experience in programmatic advertising.