Associate Director, Media Activation

This director-level role leads the strategic development and optimization of cross-channel biddable media programs, focusing on Paid Social and Programmatic. The Associate Director serves as the senior client lead, driving integrated media strategies, overseeing campaign execution, and mentoring a team. Requires 5+ years of experience planning and buying across major platforms like Meta, TikTok, and DV360.

Lead programmatic media strategy and execution for a team, overseeing campaigns across display, video, mobile, and emerging biddable platforms. Provide strategic insight and consultancy to local markets, driving programmatic best practice and managing supplier relationships. Mentor team members and collaborate with social and cross-channel activation directors to deliver integrated digital campaigns.

This Manager, Media Activation role within the Media Futures Group supports Google, leading the setup, execution, and management of programmatic and digital campaigns, primarily using Google Ads and DV360. The role involves overseeing media buys with a focus on YouTube activation, managing external vendor relationships, and ensuring data integrity and performance. It requires 3-5 years of hands-on experience in programmatic and paid social campaigns.

This role leads digital activation strategy with a primary focus on Paid Social and foundational Programmatic, driving performance against lower-funnel KPIs. The Director manages a team of Social and Programmatic Managers, establishes operational processes, and collaborates with planning and performance leads. Requires 6+ years of digital media activation experience and advanced Paid Social expertise.

This role manages day-to-day programmatic campaign performance for Amazon across DSPs like DV360 and The Trade Desk, ensuring KPIs are met through optimizations and strategic campaign setup. The manager communicates with internal teams to facilitate client requests and requires 5+ years of programmatic platform exposure and deep knowledge of the programmatic technology stack.

This role manages end-to-end media planning and campaign delivery for the L'Oréal International Distribution account across 30+ markets. The Manager builds multi-market channel plans, coordinates local agency teams, and directs offshore activation desks in Delhi, requiring 3-5 years of digital media planning experience and advanced Excel skills.

This role leads media investment and execution for integrated campaigns with a strong focus on offline media in India. The Senior Manager will oversee end-to-end investment across TV, Print, Radio, OOH, and digital channels, negotiate with media partners, manage inventory, and mentor junior team members, requiring strong commercial negotiation skills and experience with BARC data.