Associate Director - Programmatic

This leadership role oversees the programmatic media strategy and team, driving innovation and client growth. The director will manage vendor relationships, develop best practices, and ensure performance across programmatic channels.

This programmatic role (Manager/Senior Manager/Associate Director) leads programmatic media buying and strategy for clients. Responsibilities include managing DSPs, optimizing campaigns, and driving yield through data-driven programmatic execution.

The Associate Director of Programmatic will lead programmatic buying strategies, oversee campaign execution, and manage a team of specialists. This role requires deep knowledge of DSPs, SSPs, and programmatic ecosystem to optimize performance and drive client growth.

This role leads programmatic strategy and execution, overseeing campaign planning, optimization, and team management to deliver client goals. It requires deep expertise in programmatic platforms, data analysis, and the ability to drive innovation and efficiency in media buying.

Plans and executes video and audio advertising campaigns, coordinating with media partners and managing campaign logistics to ensure delivery against client objectives. Requires media planning and partner management skills.

Executes programmatic campaigns within the Global Operations Center, managing campaign setup, optimization, and reporting. Requires proficiency in programmatic platforms and data analysis.

Executes media campaigns across channels, supporting the activation team in planning, trafficking, and optimizing campaigns to meet client KPIs. Requires hands-on campaign execution and optimization skills.