Associate, Performance

This role manages digital campaign implementation across social, display, video, search, and programmatic channels for global brands. The Associate will primarily optimize campaigns on TikTok and Meta platforms, support full-funnel planning, and provide actionable insights during reporting while coordinating with planners and clients across multiple markets.

This Performance Associate role at WPP Media in Ho Chi Minh City manages digital campaign implementation across social, display, video, search, and programmatic channels, with a primary focus on TikTok and Meta platforms. The associate supports full-funnel campaign planning and activation for global brands, ensuring accurate and timely delivery across multiple markets. Candidates should have experience in digital marketing, particularly with TikTok and Meta, and strong project management skills.

This performance associate role manages campaign implementation and optimization across digital channels, with a primary focus on TikTok and Meta platforms. The associate will support full-funnel campaign planning, coordinate with media owners and internal teams, and provide actionable insights during reporting. Requires hands-on experience with TikTok and Meta campaign execution, strong project management skills, and fluency in English.

Supports SEM campaign management, including keyword research, bid optimization, and performance reporting. Assists in executing paid search strategies to meet client goals.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.