Manager, Commerce, India

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Responsibilities of the role: Proven experience as an eCommerce manager or similar role, preferably in an online retail environment Experience of having worked with FMCG brands would be an advantage. Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must. Strong analytical skills and the ability to translate data into actionable insights and recommendations. Good understanding of eCommerce platforms, technologies, and digital marketing strategies In this role, your goals will be: In 3 months: Get an understanding of the client’s e-commerce business & understand stakeholder engagement. Started to build relationships with the key decision makers and strategic partners. Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings. Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level. Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders. Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce. Develop & share reporting formats and SLAs – streamline data requirements (internal & external). Identify all relevant internal support teams and drive effective engagement. In six months, you would have: Work with e-commerce platform partners on campaign planning, deployment & track deliverables. Work with the e-commerce team lead on all media commerce strategy & planning discussions. Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team. Support on e-commerce focused workshops & trainings as required for internal & client teams. 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc. In 12 months, you would have: Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client. Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics. Support in development of e-commerce media AOPs in collaboration with mainline + digital teams. Job Responsibilities: Serve as an SME for agency and client teams to help navigate the Commerce activation landscape and utilize Commerce capabilities to service solutions. Work closely with agency teams to deliver best-in-class campaign execution that accomplish client’s business objectives. Proactively identify opportunities for process improvements that can help teams work better together and with our clients. Drive incorporation of cross-platform testing and optimization strategies. Develop frameworks, case studies, trainings and other content to continuously raise the bar Own relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns. Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement acoss search and programmatic partners. Drive the adoption of Commerce for new business and existing accounts. Minimum Requirements: Bachelor's degree in marketing, advertising, or a related field. 3+ years of experience in commerce media execution. Experience managing a team of direct reports. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Proven track record of success in executing commerce campaigns that achieve business objectives. Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. Deep understanding of how different media channels work together and how ecommerce media fits within the wider ecosystem. Experience with retail bid management platforms, such as Pacvue or Skai. Experience in campaign management and optimization across multiple retail platforms (Amazon, Flipkart, Big Basket, Zepto, Blinkit, Instamart, Myntra etc.). Ability to collaborate and work effectively with internal teams and external partners. A self-starter attitude that thrives in a fast-paced environment. Excellent project-management skills; able to coordinate projects across multiple teams and functions. Detail-oriented with the ability to coordinate projects across multiple teams and functions. Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of ma

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary & Impact Retail media is evolving beyond sponsored search and onsite placements. Brands increasingly need to connect retailer first-party audiences, programmatic media, and offsite activation to reach shoppers throughout the purchase journey—and turn that engagement into measurable commerce growth. We’re looking for a Manager, Retail Media & Programmatic with deep, hands-on experience activating programmatic media within Amazon and/or Walmart’s retail media ecosystems . The ideal candidate understands how to use retailer data, audiences, and DSP capabilities to plan, execute, optimize, and measure full-funnel campaigns across onsite and offsite environments. This is a hands-on leadership role for someone who combines platform expertise with strategic thinking, analytical rigor, and strong client leadership. You’ll lead activation, uncover optimization opportunities, translate campaign data into business recommendations, and develop a team delivering best-in-class retail media solutions. Key Responsibilities Retail Media & Programmatic Strategy Develop and execute full-funnel retail media strategies connecting onsite retail media, retailer audiences, DSP activation, and offsite advertising. Lead programmatic and offsite activation within Amazon and/or Walmart’s retail media ecosystems, translating client objectives into audience, channel, inventory, and investment strategies. Build strategies that leverage retailer first-party shopper and purchase data to drive awareness, consideration, conversion, and incremental sales. Understand how retailer-owned inventory, retailer offsite extensions, and broader programmatic inventory differ—and when each is appropriate. Connect retail search, onsite placements, display, online video, CTV, and other addressable tactics where available and relevant. Identify new platform capabilities, beta opportunities, and opportunities to grow client investment and performance. Hands-On DSP Activation & Optimization Own campaign execution across relevant retailer DSP and programmatic platforms, including campaign setup, audience selection, targeting, bidding, pacing, budget allocation, and optimization. Activate and optimize campaigns using retailer audiences, purchase signals, behavioral data, contextual targeting, and other available commerce signals. Evaluate inventory quality, placements, reach, frequency, viewability, creative performance, and audience effectiveness. Monitor performance against campaign objectives and optimize toward KPIs such as ROAS, CPA, CTR, conversion, reach, frequency, and incremental sales. Identify opportunities to improve performance through audience refinement, bid strategy, inventory selection, creative testing, and budget reallocation. Establish activation standards, campaign QA processes, and platform best practices to improve performance and operational consistency. Measurement, Analytics & Client Strategy Analyze performance across retail media and programmatic platforms, turning complex data into clear, actionable business recommendations. Develop campaign measurement frameworks and reporting aligned with client objectives. Lead weekly and monthly performance reviews, quarterly business reviews, and campaign wrap-up presentations. Partner with analytics and measurement teams to assess attribution, incrementality, lift, and the relationship between media investment and commerce outcomes. Present optimization recommendations, testing plans, investment opportunities, and strategic insights to clients and senior stakeholders. Proactively identify performance trends, risks, and growth opportunities. Leadership & Team Development Manage, mentor, and develop a team of commerce media professionals. Coach team members on DSP activation, retailer audience strategy, platform best practices, optimization, measurement, and client communication. Provide hands-on guidance on complex campaigns, troubleshooting, testing, and performance improvement. Establish scalable processes and quality-control standards across campaign execution, reporting, and client deliverables. Foster a collaborative, accountable, and curious team environment focused on continuous learning and measurable results. Cross-Functional Collaboration Partner with commerce strategy, retail search, analytics, investment, brand, creative, and account teams to deliver integrated media solutions. Connect programmatic and offsite activation to broader retail media, shopper marketing, and full-funnel objectives. Collaborate with retailer and technology partners to stay current on platform capabilities, audience solutions, measurement, and industry developments. Develop repeatable processes that improve activation quality, operational efficiency, and client outcomes. What We’re Looking For Required Qualifications 4+ years of relevant experience in retail media, commerce media, or programmatic advertising, including substantial hands-on campaign activation and optimization. Direct, hands-on experience with Amazon DSP and/or Walmart Connect programmatic/offsite media. Candidates must be able to explain the platforms they have used, the campaigns they have managed, and the results they have driven. Strong understanding of DSP buying, including audience strategy, targeting, bidding, pacing, inventory selection,

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