Associate, Commerce

This role manages end-to-end performance marketing campaigns across e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki) and media systems (Facebook Ads, Google Ads, TikTok Ads) in Ho Chi Minh City. The associate will handle campaign setup, execution, optimization, budget management, and performance analysis to drive traffic and sales. Requires at least 1 year of hands-on e-commerce performance marketing experience and strong analytical skills.

This eCommerce Account Director coordinates and delivers client accounts across platforms, acting as the main campaign activation point of contact. The role involves line management of junior team members, strategic understanding of client KPIs, and driving process automation through technology adoption.

Supports commerce media strategies that integrate with retail and e-commerce, managing campaigns, analyzing performance, and collaborating with retail partners. Requires understanding of the digital commerce ecosystem.

This role is a senior leadership position within the e-commerce practice, reporting to the VP Commerce, and is responsible for managing a team of 2-3 specialists in Mumbai. The Associate Vice President leads the integration of media commerce campaigns with mainline and off-platform digital planning, executes and tracks performance across search, display, and DSP, and drives evangelization of e-commerce across client media plans. They also manage P&L, build relationships with key decision makers, and ensure 100% achievement of client targets.

This role manages day-to-day programmatic campaign performance for Amazon across DSPs like DV360 and The Trade Desk, ensuring KPIs are met through optimizations and strategic campaign setup. The manager communicates with internal teams to facilitate client requests and requires 5+ years of programmatic platform exposure and deep knowledge of the programmatic technology stack.

This role leads media investment and execution for integrated campaigns with a strong focus on offline media in India. The Senior Manager will oversee end-to-end investment across TV, Print, Radio, OOH, and digital channels, negotiate with media partners, manage inventory, and mentor junior team members, requiring strong commercial negotiation skills and experience with BARC data.

This role leads cross-channel biddable media activation with a focus on programmatic and YouTube, overseeing campaign strategy, activation, and optimization. The director provides strategic recommendations, mentors junior team members, and bridges day-to-day execution with broader media strategy. Requires 5+ years of biddable media experience and hands-on expertise with The Trade Desk, DV360, and Google Ads/YouTube.