VP Product Marketing
Location: United States · Category: Marketing & Growth · Seniority: VP · Posted: July 5, 2026 · Verified: Sep 13, 2026
Role Overview & Description
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This Head of Product role is a senior leadership position responsible for defining and executing the overall product vision and roadmap for Northbeam's marketing analytics platform. The role involves leading the product organization, setting strategic direction, and ensuring the product meets market needs and drives business growth.
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Lead and build the Technical Account Management (TAM) function at Hevo, owning the entire post-sales journey from onboarding to expansion. Design TAM playbooks, segment the customer base, drive net revenue retention and expansion metrics, and grow a team of TAMs. Requires deep technical understanding of data pipelines and a data-driven approach to customer health and lifecycle management.
Serve as the senior technical specialist for complex customer conversations, including architecture reviews, expansion discussions, and senior-level technical engagements. Engage credibly with CTOs and data architects, lead technical discovery and solution design, and translate complex requirements into actionable guidance. Deep expertise in data pipelines and data architecture is essential.
Lead a team as a Technical Lead Manager, a step before Engineering Manager, with ownership over part of the system's architecture and implementation. Influence hiring, conduct technical reviews, and mentor team members, with a path to either Engineering Manager or Staff/Principal roles.