PE
PENN Entertainment· HQ in 825 Berkshire Blvd., Suite 200, Wyomissing, PA 19610

Director, CRM

Location: Multi-Location (2 Locations) · Category: Marketing & Growth · Seniority: Director · Posted: September 20, 2026 · Verified: Oct 6, 2026

Role Overview & Description

The Director of CRM leads the development and execution of customer relationship management strategies to drive player engagement, retention, and loyalty. This role oversees CRM campaigns, segmentation, and lifecycle marketing, leveraging data-driven insights to optimize performance. The director collaborates with cross-functional teams to align CRM initiatives with business objectives.
Hiring Telemetry · Expansion Signal

Track team expansion and market signals for PENN Entertainment

Polaris7 monitors open roles, strategic market movements, and M&A developments in real time. Get automated intelligence briefings on PENN Entertainment and benchmark against direct competitors.

Source & Transparency: This position was structured directly from the publicly accessible career portal of PENN Entertainment. Details on the employer’s original job posting are authoritative. Polaris7 charges no placement fees and conducts no candidate screening.
Company IntelligenceVerified Profile
PE

PENN Entertainment

pennentertainment.com

Casino, betting and sports-media operator with omnichannel gaming.

Headquarters: 825 Berkshire Blvd., Suite 200, Wyomissing, PA 19610

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