VP, Data Strategy

This hybrid regional role leads APAC data strategy workstreams, helping teams synthesize first-party and external data into actionable activation audiences and driving adoption of first-party data tools and machine-learning frameworks. The other 40% of the role focuses on executing AI market scope in Greater China, including localized training, campaign consultation, and developing or localizing market-relevant AI solutions. The ideal candidate combines strong data strategy fundamentals with practical generative AI fluency to make complex capabilities useful to media practitioners.

This role leads data strategy design and implementation for a major FMCG client, translating business briefs into comprehensive audience ecosystems across Programmatic, Social, CTV, and DOOH channels. The manager will audit and optimize the client's AdTech/MarTech stack (CDPs, DMPs, DSPs, Web Analytics), mentor junior team members, and act as the primary client contact for data strategy, simplifying complex technical concepts into actionable business recommendations. The role also involves integrating innovative cookieless solutions and clean room technologies to enhance the internal product portfolio.

This SVP role leads the Data Science Center of Excellence for Global Clients at WPP Media, providing expert oversight across statistical modelling, econometrics, machine learning, AI, forecasting, and attribution. The leader will mentor the data science team, own the technical stewardship of the Data Science product portfolio, and drive innovation by translating emerging AI techniques into scalable, repeatable offerings for clients.

Leads the Data Strategy unit as the strategic backbone for focus clients, owning end-to-end data strategy from design to commercial growth. Prioritizes first-party data collaborations, private data networks, and AI-driven planning, and manages technology roadmaps for Data Clean Rooms, CDPs, and DSPs. Requires 7+ years in data-driven marketing with leadership experience and deep understanding of data infrastructure and AI/ML concepts.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.