Analista de BI Sênior

This Senior BI Analyst role focuses on transforming data into strategic insights for media campaigns, developing dashboards and reports, and translating data into actionable recommendations for clients and internal teams. The role requires strong SQL skills, familiarity with Google Analytics and Looker Studio, and experience in digital media metrics and web analytics. Responsibilities include building executive presentations, supporting automation projects, and exploring AI applications to optimize analysis processes.

This role focuses on transforming data into strategic insights for media campaigns, developing dashboards and reports, and presenting findings to clients. The analyst will work with digital media metrics and web analytics to identify optimization opportunities, support automation initiatives, and explore AI applications for process efficiency. Requires strong SQL skills, familiarity with Google Analytics and Looker Studio, and the ability to translate data into executive presentations.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . A WPPMEDIA está em busca de uma pessoa Especialista de Dados, responsável por transformar dados em insights estratégicos que impulsionem a tomada de decisão e a geração de valor para o negócio. Atua na construção de soluções analíticas avançadas, combinando BI tradicional com técnicas de Ciência de Dados, Inteligência Artificial e Machine Learning. Trabalha de forma próxima aos times de mídia, produto e negócio, participando desde a definição de métricas até a criação de modelos preditivos e automações, garantindo qualidade, escalabilidade e impacto das análises. 1. Responsabilidades e atribuições: Definir e estruturar métricas de negócio, KPIs e planos de mensuração; Desenvolver dashboards e relatórios automatizados com foco em performance e tomada de decisão; Explorar e analisar dados para geração de insights acionáveis; Desenvolver e aplicar modelos de Machine Learning (previsão, segmentação, propensão, etc.); Apoiar o planejamento estratégico com análises avançadas e estudos de eficiência; Trabalhar com experimentação (A/B tests, incrementality, causal inference); Atuar na evolução da maturidade analítica e cultura data-driven dos clientes. 2. Requisitos e qualificações: Experiência com ferramentas de BI e visualização de dados (ex: Power BI, Tableau, Looker); Domínio de SQL e manipulação de dados; Conhecimento em Python ou R para análise e modelagem; Experiência com bibliotecas de Machine Learning (ex: scikit-learn, TensorFlow, etc.); Vivência com ambientes de cloud (GCP, AWS ou Azure); Experiência com dados de marketing digital e mídia é um diferencial; Perfil analítico, investigativo e orientado a solução; Capacidade de traduzir dados complexos em storytelling claro; Boa comunicação e habilidade para atuar com múltiplos stakeholders. 3. Diferenciais Experiência com MLOps e deploy de modelos; Conhecimento em Data Engineering; Vivência com modelos de atribuição e marketing mix modeling; Experiência com IA generativa aplicada a dados. Informações adicionais: Benefícios: Plano Médico e Odontológico SulAmerica; Vale Refeição ou Vale Alimentação; Seguro de Vida; TotalPass; Day Off de aniversário; Auxílio Home Office; Licenças maternidade e paternidade estendidas; Auxílio creche (para filhos com até 6 anos); Desconto em farmácias; EAP (Programa de Assistência ao Empregado); Clima leve e ambiente de trabalho descontraído! Pessoas criativas e divertidas! E a chance de crescimento aqui dentro é imensa! Mais detalhes: Modelo de contratação CLT; Modelo de trabalho híbrido; Escritório localizado na região da Vila Leopoldina. Aqui na WPP Media consideramos todas as aplicações para nossas vagas sem distinção de gênero, orientação sexual, etnia, cultura, origem, religião, deficiência, idade etc. ID: 13702 Please read our Privacy Notice for more information on how we process the information you provide.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Role Summary and Impact Ensure the integrity, flow, and visualization of marketing data through the technical implementation of measurement architectures and process automation. Their mission is to transform raw data from various platforms into dynamic reporting ecosystems and high-impact dashboards that facilitate the extraction of insights in real time. Implementation Architecture: Execute technical measurement plans, tagging configurations, and conversion pixels. ETL & Automation: Maintain data flows to integrate platform signals into data warehouses. Strategic Visualization: Develop comprehensive dashboards that enable comparison of multichannel performance. Signal Analysis: Process large volumes of data to identify trends, anomalies, and opportunities for optimization. Skills and Experience Professional Background: Engineering (Systems, Industrial, Data), Statistics, or Mathematics. Certifications (Preferred): Google Analytics (GA4), cloud certifications (GCP/AWS), or visualization tools. Advanced proficiency in SQL, Python, and cloud environments. In-depth knowledge of GT4, GTM, and ad-tech platforms. High level of proficiency with dashboarding tools: Looker Studio, PBI. Extreme attention to detail and ability to work in a team using agile methodologies. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #Li-Promoted Please read our Privacy Notice for more information on how we process the information you provide.

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