Director, SEO, Global Client Solutions

This role leads AI Discoverability and SEO/GEO strategy for Nestlé's Zone Europe account at OpenMind, a WPP Media brand. The Director will manage a team of AI, GEO, and SEO specialists, build operational excellence across multiple markets, and partner with senior client contacts to maximize brand visibility in search and LLM-based platforms. Responsibilities include high-level KPI management, strategy rollout, and staying current on AI discoverability trends.

This role leads AI discoverability and SEO/GEO strategy for Nestlé's European media operations, overseeing a team of AI, GEO, and SEO specialists. The Director will build operational excellence across the zone, manage high-level KPIs, and drive best-in-class strategies to maximize brand visibility in AI-driven search environments while partnering with senior client contacts and third-party enablers.

The Director, SEO, Global Client Solutions leads AI discoverability and SEO/GEO strategy for Nestlé across Zone Europe, overseeing a team of specialists and managing a significant client budget. They build operational excellence, drive best-in-class strategies, and educate local market teams on AI-driven search trends. The role requires extensive experience in multi-market SEO, team management, and strong knowledge of GEO, technical SEO, and content.

This senior leadership role oversees SEO/GEO client delivery and team performance across Melbourne and Sydney, reporting to the Head of SEO. Responsibilities include managing a team of Directors, driving commercial performance, and shaping SEO product solutions, requiring extensive experience in SEO leadership and client management.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.