Digital Strategy Planning & Execution Senior Associate

This role develops and executes advertising strategies across traditional and digital channels, focusing on media planning, data-driven optimization, and test-and-learn initiatives. The senior associate tracks KPIs like CTR, VWA, VTR, CPC, CPA, and ROI, manages budgets to prevent overspend, and collaborates with clients and internal data teams to deliver campaign reports and drive client satisfaction.

This Planning Director role at Wavemaker UK drives media planning across specific clients, acting as a media planning expert. The role involves developing advanced understanding of media channels, overseeing campaign management, and leading planning presentations and brainstorm sessions. The ideal candidate has skilled problem-solving, stakeholder relationship management, and advanced campaign management capabilities.

This role is responsible for media planning and operations, developing best practices and ensuring campaigns are tracked against KPIs. The Senior Associate will provide guidance to the team, collaborate with stakeholders, and stay updated on media landscape trends. Requires 4-5 years of media agency experience with leadership potential and strong digital media knowledge.

This role focuses on driving user growth through performance marketing and brand campaigns, developing and executing marketing strategies across various channels, optimizing campaign performance, and collaborating with local brand teams to scale acquisition and retention.

This role involves supervising media planning and buying activities for client accounts, ensuring campaign execution aligns with strategic objectives. The supervisor will lead a team of media planners, coordinate with internal and external stakeholders, and optimize media investments. Strong knowledge of the Brazilian media landscape and digital and traditional channels is required.

This role manages the direct activation of out-of-home (OOH) media campaigns, coordinating with planning and buying teams to ensure flawless execution and delivery. The Senior Associate will oversee campaign setup, trafficking, and optimization, while maintaining strong relationships with OOH vendors and internal stakeholders. Key responsibilities include monitoring campaign performance, troubleshooting issues, and ensuring all activations meet client objectives and contractual KPIs.

This senior role manages client media accounts, acting as the primary strategic contact and ensuring delivery of media plans that meet client objectives. Responsibilities include leading media strategy development, overseeing campaign execution, and driving business growth. Strong client relationship management and media expertise are required.