Senior Manager B2B Media Strategy (Mensch)

This role focuses on developing and executing B2B media strategies for clients, leveraging market insights and media planning expertise to drive business outcomes. The Senior Manager will lead strategic planning, collaborate with internal teams, and optimize campaigns across channels.

This role is a Senior Manager for B2B Media Strategy in Frankfurt, responsible for developing strategic media solutions for B2B clients. The manager will handle end-to-end campaign management from planning and consulting to supporting client service and new business teams, with a focus on digital and print channels. The role requires experience in B2B campaign management or digital planning, strong analytical and strategic thinking skills, and fluency in German.

Diese Rolle entwickelt strategische B2B-Mediaempfehlungen und plant Kampagnen über alle Kanäle, mit Fokus auf Digital und Print. Der Manager analysiert Kampagnenleistung anhand von KPIs, identifiziert Optimierungspotenziale und arbeitet eng mit internen Abteilungen, Vermarktern und Kunden zusammen. Erfordert Erfahrung in B2B-Kampagnen oder Digitalplanung, strategisches Denken und sichere Kommunikation auf Deutsch.

This role serves as the strategic main point of contact for clients, managing complex media mandates and driving the strategic development of client relationships. Responsibilities include developing data-driven omnichannel media strategies, overseeing campaign management, conducting market and competitive analysis, and mentoring junior team members. Requires 4+ years of media planning experience and strong presentation skills.

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