Group Experience Director (SEO/GEO)

This senior leadership role oversees SEO/GEO client delivery and team performance across Melbourne and Sydney, reporting to the Head of SEO. Responsibilities include managing a team of Directors, driving commercial performance, and shaping SEO product solutions, requiring extensive experience in SEO leadership and client management.

Leads the SEO and Generative Engine Optimization (GEO) strategy for GroupM, overseeing organic search performance across client accounts. This role focuses on developing and executing comprehensive organic growth plans, integrating GEO practices to capture AI-driven search traffic, and leading a team of SEO specialists.

This senior leadership role oversees Mindshare's SEO practice across Melbourne and Sydney, managing client delivery and specialist team performance. The Group Experience Director is accountable for commercial performance, revenue tracking, and team development, while shaping SEO product solutions with the Head of SEO. Requires proven experience leading specialist teams in media or SEO with strong commercial acumen.

This role leads the Experience (SEO) service line for Mindshare across Australia and New Zealand, driving client delivery and positioning the team as a center of excellence. The Director will mentor a high-performing team of mid-senior SEO experts, partner with the Group Business Director on profitability and new business, and innovate on SEO, GEO, and experience solutions. Requires extensive SEO leadership experience, commercial acumen, and a passion for mentoring senior talent.

This role leads the development, enhancement, and support of enterprise applications and reporting solutions built on Microsoft .NET and SQL Server. The director manages the full SDLC, optimizes database performance, and ensures reliable delivery across Development, UAT, and Production environments.

This role leads product management for WPP Media Solutions, defining product roadmaps and aligning delivery with business objectives. The director manages Product Owners, champions agile practices, and ensures engineering-ready requirements for data and AI platforms.

Leads media planning output for key clients in the UK, crafting strategic approaches and ensuring high-quality work. Manages a planning team, builds senior client relationships, and drives innovation in planning approaches and storytelling.