Business Manager Programmatic

This role leads programmatic media buying and campaign execution across digital platforms, overseeing strategy, optimization, vendor partnerships, and campaign performance while managing a team. Responsibilities include developing programmatic media strategies aligned with client objectives, managing campaigns across DSPs, ad exchanges, private marketplaces, and programmatic guaranteed deals, and ensuring brand safety, viewability, and fraud prevention. The role requires 5+ years of programmatic media buying experience with hands-on DSP expertise and strong team leadership skills.

This role leads programmatic media buying and campaign execution across digital platforms, overseeing strategy, optimization, vendor partnerships, and campaign performance. The manager will develop programmatic strategies aligned with client objectives, manage campaigns across DSPs, ad exchanges, and private marketplaces, and mentor junior team members. Requires 5+ years of programmatic media buying experience and hands-on expertise with major DSPs like DV360, The Trade Desk, and Amazon DSP.

This role leads end-to-end programmatic campaign strategy and execution for key accounts, including setup, optimization, and quality assurance across display, video/CTV, mobile, native, audio, and DOOH channels. The manager will drive DCO and feed management initiatives, provide strategic client consulting on budget allocation and targeting, and mentor junior team members. Requires deep hands-on DSP expertise (especially DV360), feed management tools, and strong analytical skills with GA4 and GTM.

This role owns the full arc of client relationships, operating across pre-sales pitching, project scoping, research operations, AI product builds, and productization feedback loops. It requires end-to-end ownership and cross-functional collaboration to ensure successful client outcomes.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.