Director, Activation

Leads digital activation strategy focusing on Paid Social and Programmatic, driving performance against lower-funnel KPIs. Manages team, establishes operational processes, and translates campaign data into strategic insights. Requires 6+ years of digital media activation experience with advanced Paid Social expertise.

Leads digital activation strategy for paid social and programmatic campaigns, driving lower-funnel performance. Manages a team, establishes operational processes, and pilots emerging ad platforms to optimize client outcomes.

This Director, Activation Lead role within the Global Operations Centre (GOC) oversees end-to-end media activation strategies across digital, programmatic, paid search, and paid social for clients in the US, Europe, and Asia. The role defines operational excellence standards, manages large-scale budgets, and leads a team of activation specialists. It requires deep technical knowledge of major activation platforms and strong stakeholder management skills.

This Director role leads media activation strategy and execution across digital, programmatic, paid search, and paid social channels for the Global Operations Centre. The position owns end-to-end campaign lifecycle management, including budget oversight, real-time optimization, QA governance, and ad tech stack integration. It requires managing large multi-market budgets, mentoring activation teams, and serving as the senior activation point of contact for global clients.

This role develops brand, media, and communication strategies for clients, managing campaigns across offline channels with digital integration. The Senior Manager oversees budgets, client relationships, and team coordination. Requires media agency experience, strategic media knowledge, and strong client communication skills.

This role drives day-to-day tactical planning for media campaigns, including audience research, media plan matrix management, and financial reconciliation. The Senior Associate ensures operational accuracy and collaborates with cross-functional teams. Requires 1-2+ years of media agency experience, proficiency in planning tools, and strong analytical skills.

This role manages paid search accounts, overseeing day-to-day execution, optimization, and team development. The Manager acts as a key client contact and ensures flawless campaign delivery. Requires paid search expertise, platform certifications, and team management experience.