Director, Activation

Leads digital activation strategy focusing on Paid Social and Programmatic, driving performance against lower-funnel KPIs. Manages team, establishes operational processes, and translates campaign data into strategic insights. Requires 6+ years of digital media activation experience with advanced Paid Social expertise.

Leads digital activation strategy for paid social and programmatic campaigns, driving lower-funnel performance. Manages a team, establishes operational processes, and pilots emerging ad platforms to optimize client outcomes.

This Director, Activation Lead role within the Global Operations Centre (GOC) oversees end-to-end media activation strategies across digital, programmatic, paid search, and paid social for clients in the US, Europe, and Asia. The role defines operational excellence standards, manages large-scale budgets, and leads a team of activation specialists. It requires deep technical knowledge of major activation platforms and strong stakeholder management skills.

This Director role leads media activation strategy and execution across digital, programmatic, paid search, and paid social channels for the Global Operations Centre. The position owns end-to-end campaign lifecycle management, including budget oversight, real-time optimization, QA governance, and ad tech stack integration. It requires managing large multi-market budgets, mentoring activation teams, and serving as the senior activation point of contact for global clients.

This role leads the development and support of enterprise reporting solutions and SQL Server-based platforms at WPP IT. The Senior Director manages application development, database optimization, and production support, bridging business requirements and technical execution. Requires 10-12 years of experience in .NET development, SQL Server expertise, and reporting platforms.

In dieser Rolle entwickelst du Marken-, Media- und Kommunikationsstrategien für Kunden und managst Kampagnen über Offline-Kanäle mit digitaler Integration. Du verantwortest Budgets, Kundenbeziehungen und Teamkoordination. Erforderlich sind Media-Agenturerfahrung, strategisches Medienwissen und starke Kommunikationsfähigkeiten.

This role drives day-to-day tactical planning for media campaigns, including audience research, media plan matrix management, and financial reconciliation. The Senior Associate ensures operational accuracy and collaborates with cross-functional teams. Requires 1-2+ years of media agency experience, proficiency in planning tools, and strong analytical skills.