Director Activation Lead, GOC

This director-level role leads media activation strategy across digital, programmatic, paid search, and paid social for the Global Operations Centre. The lead is responsible for defining operational standards, managing large-scale budgets, and overseeing campaign execution across multiple markets. This position requires deep technical knowledge of ad tech platforms and experience leading high-performing teams.

This Director role leads media activation strategy and execution across digital, programmatic, paid search, and paid social channels for the Global Operations Centre. The position owns end-to-end campaign lifecycle management, including budget oversight, real-time optimization, QA governance, and ad tech stack integration. It requires managing large multi-market budgets, mentoring activation teams, and serving as the senior activation point of contact for global clients.

This Director leads digital activation strategy with a primary focus on Paid Social and foundational Programmatic, overseeing campaign setup, optimization, and performance against lower-funnel KPIs. The role manages a team of Social and Programmatic Managers, establishes QA processes, and collaborates with Planning and Performance leads. Requires 6+ years of digital media activation experience, advanced Paid Social expertise, and solid programmatic knowledge.

This director role oversees the implementation and activation of media campaigns, ensuring flawless execution across channels. The director will manage activation teams, optimize processes, and drive campaign performance.

This role leads the development, enhancement, and support of enterprise applications and reporting solutions built on Microsoft .NET and SQL Server. The director manages the full SDLC, optimizes database performance, and ensures reliable delivery across Development, UAT, and Production environments.

This role leads product management for WPP Media Solutions, defining product roadmaps and aligning delivery with business objectives. The director manages Product Owners, champions agile practices, and ensures engineering-ready requirements for data and AI platforms.

Leads media planning output for key clients in the UK, crafting strategic approaches and ensuring high-quality work. Manages a planning team, builds senior client relationships, and drives innovation in planning approaches and storytelling.