Director Activation Lead, GOC

This Director, Activation Lead role within the Global Operations Centre (GOC) oversees end-to-end media activation strategies across digital, programmatic, paid search, and paid social for clients in the US, Europe, and Asia. The role defines operational excellence standards, manages large-scale budgets, and leads a team of activation specialists. It requires deep technical knowledge of major activation platforms and strong stakeholder management skills.

This Director role leads media activation strategy and execution across digital, programmatic, paid search, and paid social channels for the Global Operations Centre. The position owns end-to-end campaign lifecycle management, including budget oversight, real-time optimization, QA governance, and ad tech stack integration. It requires managing large multi-market budgets, mentoring activation teams, and serving as the senior activation point of contact for global clients.

This director role oversees the implementation and activation of media campaigns, ensuring flawless execution across channels. The director will manage activation teams, optimize processes, and drive campaign performance.

Directs the implementation and activation of media campaigns, ensuring flawless execution across channels. Manages the operational workflow, technology stack, and team to deliver against client KPIs.

In dieser Rolle entwickelst du Marken-, Media- und Kommunikationsstrategien für Kunden und managst Kampagnen über Offline-Kanäle mit digitaler Integration. Du verantwortest Budgets, Kundenbeziehungen und Teamkoordination. Erforderlich sind Media-Agenturerfahrung, strategisches Medienwissen und starke Kommunikationsfähigkeiten.

This role drives day-to-day tactical planning for media campaigns, including audience research, media plan matrix management, and financial reconciliation. The Senior Associate ensures operational accuracy and collaborates with cross-functional teams. Requires 1-2+ years of media agency experience, proficiency in planning tools, and strong analytical skills.

This role manages paid search accounts, overseeing day-to-day execution, optimization, and team development. The Manager acts as a key client contact and ensures flawless campaign delivery. Requires paid search expertise, platform certifications, and team management experience.