Tapestry sells Coach, Kate Spade via Google Gemini AI Mode
Tapestry Inc. announced that shoppers can now purchase Coach and Kate Spade products directly through Google's Gemini app and AI Mode in Search. Using Google Pay, consumers can complete transactions without leaving the AI interface. The company utilizes the Universal Commerce Protocol (UCP) for agentic commerce, with checkout currently available in the U.S. and plans to expand internationally. This move extends Tapestry's omni-channel strategy to AI-driven shopping environments. CEO Joanne Crevoiserat emphasized meeting customers at the moment of inspiration, whether in stores, online, or via AI chat. Tapestry reports no substantial change in customer data received from these transactions, as orders are still placed through its brands. The company's Q4 revenue rose 9% year-over-year to $1.9 billion. The initiative aligns with a broader trend of retailers like Ulta Beauty and Walmart integrating their inventories into Google's AI shopping ecosystem.
- •Coach and Kate Spade products are now available for purchase in Google's Gemini app and AI Mode.
- •Transactions are completed with Google Pay without redirecting to external sites.
- •Tapestry uses the Universal Commerce Protocol for agentic commerce.