Observed Signal · Aug 19, 2026 · Audience Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
TV (linear) Market: WDR and ZDFneo Exploit Crime-Drama Gap in Primetime
On 19 August 2026 DWDL reported that regional German channels WDR and ZDFneo achieved high primetime reach by broadcasting crime dramas while the main public channels offered different formats. WDR's repeat Münster 'Tatort' drew 1.57 million viewers (7.7% market share; 11.5% in the WDR region). ZDFneo's 'Helen Dorn' reached 1.35 million (6.6%). Das Erste remained overall strongest at 20:15 with a repeat of 'Die Kanzlei' (2.89 million; 14.0%). The article cites AGF SCOPE 1.15 as the data source and lists other audience figures across ARD and ZDF programming for 18 August 2026.
Provides regional linear-TV audience figures and shows how programming choices on major channels open opportunities for regional channels—relevant for media planning and linear-TV ad inventory but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- WDR's repeat of a more than 14-year-old Münster 'Tatort' attracted 1.57 million viewers and a 7.7% market share nationwide; 11.5% in the WDR transmission area.
- ZDFneo's broadcast of 'Helen Dorn' reached 1.35 million viewers, equating to a 6.6% market share.
- Das Erste's 20:15 repeat of 'Die Kanzlei' was the single most-watched program with 2.89 million viewers and a 14.0% market share.
- ZDF's 'ZDFroyal: Kommt Prinz Harry zurück?' had 2.22 million viewers (10.8% market share overall; 8.8% among younger viewers); the 'heute journal' reached 3.08 million (16.8% overall; 13.7% among 14–49).
- All audience data in the article are sourced to AGF SCOPE 1.15 / AGF Videoforschung (preliminary weighted TV audience data).
Verknüpfte Unternehmen
6 verknüpfte UnternehmenDas Erste
Germany’s national public-service television channel within ARD.
“The overall highest-reach channel at 20:15 was Das Erste: a repeat of 'Die Kanzlei' reached 2.89 million people, yielding a 14.0% market sha...”
DWDL.de
Führendes deutsches B2B-Fachmedium und Vermarktungsplattform für die TV-, Streaming- und Medienbranche.
“The article was published on DWDL.de and the page footer lists © DWDL.de GmbH, 2001-2026....”
ZDFneo
German public-service channel for fiction, shows and younger audiences.
“ZDFneo entertained viewers at the same time with 'Helen Dorn', reaching 1.35 million viewers and a 6.6% market share....”
AGF Videoforschung
Deutscher Anbieter von TV- und Video-Reichweitenmessung sowie Mediaplanungsdaten.
“The article states that the source for all data is AGF SCOPE 1.15 / AGF Videoforschung (market standard: moving image; preliminary weighted ...”
WDR
Führende öffentlich-rechtliche Rundfunkanstalt in Deutschland mit einem reichweitenstarken, crossmedialen Content-Distributionsnetzwerk über TV, Radio und digitale Plattformen.
“WDR television repeated a more than 14-year-old Münster 'Tatort' in prime time that drew 1.57 million viewers and raised the market share to...”
ZDF
Deutscher öffentlich-rechtlicher Rundfunksender mit frei empfangbarem Fernsehen, Streaming-Angeboten und Nachrichtenplattformen.
“ZDF reached 2.22 million viewers with 'ZDFroyal: Kommt Prinz Harry zurück?', corresponding to a 10.8% market share overall and 8.8% among yo...”
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