Observed Signal · Sep 8, 2026 · Organizational Change · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Media Market: Tages-Anzeiger's 'Der Morgen' Newsletter Now Led by Editors
The Tages-Anzeiger, a Swiss daily newspaper, has restructured the production of its morning newsletter 'Der Morgen'. Starting Tuesday, the editorial leadership team, including Editor-in-Chief Raphaela Birrer and her deputy Matthias Chapman, will write the newsletter. This change follows personnel shifts in the previous newsletter team, leading to the dissolution of the dedicated team. Two of the five former authors, Edgar Schuler and Deborah Bischof, are leaving Tamedia, the parent company. The other three remain in different roles. Tamedia spokesperson Edi Estermann emphasized this is not a cost-cutting measure but an efficiency improvement to better align the newsletter with newsroom operations. The newsletter, launched in November 2016, has a subscriber base in the mid-six-figure range.
News about internal restructuring of a newsletter team at a Swiss publisher, relevant to media industry but not a major AdTech/MarTech event.
Wichtigste Kernpunkte & Evidenz
- Tages-Anzeiger dissolved its dedicated newsletter team for 'Der Morgen'.
- The editorial leadership, including Chefredaktorin Raphaela Birrer, now writes the newsletter.
- Edgar Schuler and Deborah Bischof are leaving Tamedia.
- Edgar Schuler will co-lead the SRG Ombudsstelle from January 2027.
- The newsletter has a mid-six-figure subscriber base.
- The change is not a cost-saving measure, according to Tamedia spokesperson Edi Estermann.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenTamedia
Führendes Schweizer Medienhaus mit eigener integrierter Vermarktungseinheit für reichweitenstarke Cross-Channel-Werbe- und Targeting-Lösungen.
“Tamedia-Sprecher Edi Estermann teilt auf Anfrage mit....”
SRG SSR
Die SRG SSR ist der Schweizer Service-public-Medienkonzern für mehrsprachiges Fernsehen, Radio und digitale Medien.
“Schuler übernimmt ab Januar 2027 die Co-Leitung der Ombudsstelle SRG Deutschschweiz....”
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